Get Featured in the Media – Without Advertising
I have received lots of inquiries from practice owners asking myself and my staff about how to get featured in the news.
Many people have known about my company for the strategy of “Un-Advertising” — which means how to get other people to toot the horn for you, instead of you tooting your own horn.
Being featured in the media news means the news is speaking well about your practice or business. This news is NOT a self-serving paid advertising.
People have less belief in your paid advertising, and more belief in “what has another entity said” about you.
Thus most business owners would agree that having a customer refer another customer or give recommendations is much better than any paid advertising.
Being featured in the news works the same way. It is having a major news network “endorse” your business.
You may ask, “Why would the news feature my business?”
1) News outlet do need stories and news, to keep their audience interested. So if a business provides a newsworthy story, the news outlets would consider it — always!
2) Local news outlets often prefer to showcase local stories, instead of only national news which are already covered by larger news network.
Thus a local business can get into local news to get featured for free!
3) Never try to “sell” your expertise and expect the news outlets to talk about your brand new equipment or new technology. Always think about how your story can be of interest to the news outlets’ readers or viewers.
For example, when we get news coverage for a local dental or medical practice, we may highlight a community-outreach program the office is doing, rather than promoting their dental or medical services.
A community-outreach event is more liked as reading material than techno-jargon which the average consumer cannot understand ( the news outlets won’t print such self-serving info anyway!)
In summary, when you use the power of the Press, your marketing effort will be a lot easier, advertising cost will go down, and you will gain natural authority and respect from your community!
There are many methodologies to getting your practice/business to be featured again and again in the news, all for free and all without the need to pay expensive ads.
In fact, it is all part of the award-winning strategy “UN-advertising”
Helmut Flasch
CEO, Flasch International
Founder of “Un-Advertising”
Award-winning Marketing Strategy
800-912-0510
www.UnAdvertise.com
