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Un-Advertising

Is there a Wealth Gap? Or an Opportunity Gap? Or is it an Ignorance Gap?

Of course, we have a wealth gap, but I believe it is because of people not taking the opportunities presented. And that phenomena of NOT chasing opportunities I call it ignorance. Sure, one will chase many opportunities, which do not work out. There most likely will be more failures than successes, but ask the super-rich...Read More

Get Featured in the Media – Without Advertising

I have received lots of inquiries from practice owners asking myself and my staff about how to get featured in the news.  Many people have known about my company for the strategy of “Un-Advertising” — which means how to get other people to toot the horn for you, instead of you tooting your own horn. ...Read More

Too busy to even think?

This is the situation which you and I probably run into constantly: we are “too busy” solving the problems of today to re-evaluate the effectiveness of what we do.  There are many examples in life.  A patient is “too busy” to get a regular health visit and thus does not visit a doctor or dentist’s...Read More

The Best Business Insurance

Let’s think about the very, very, very best business life insurance you can possibly get. In fact, I believe it is the only business life insurance you can get.  Let’s right away define “business life insurance.” This type of insurance, I am going to write about, is keeping your business alive at the very, very...Read More

Un-Advertise Your Business

I am going to talk about how you can advertise and market without only using your own money.  We call this Un-advertising.  It would not matter what business you are in. Whether you are a restaurant owner or a carpenter whether you are a real estate agent, whether you are a loan broker or you...Read More