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dental marketing

Trading time/health to make a living?

I consulted a dentist some 20 years ago. He was quite a go-getter and did well on our Un-advertising BUT I never really got him to take the reins as an executive ONLY. He just could not drop doing dentistry himself so he could be a CEO and create bigger and more practices – which...Read More

Get Featured in the Media – Without Advertising

I have received lots of inquiries from practice owners asking myself and my staff about how to get featured in the news.  Many people have known about my company for the strategy of “Un-Advertising” — which means how to get other people to toot the horn for you, instead of you tooting your own horn. ...Read More

Too busy to even think?

This is the situation which you and I probably run into constantly: we are “too busy” solving the problems of today to re-evaluate the effectiveness of what we do.  There are many examples in life.  A patient is “too busy” to get a regular health visit and thus does not visit a doctor or dentist’s...Read More

The Best Business Insurance

Let’s think about the very, very, very best business life insurance you can possibly get. In fact, I believe it is the only business life insurance you can get.  Let’s right away define “business life insurance.” This type of insurance, I am going to write about, is keeping your business alive at the very, very...Read More

Un-Advertise Your Business

I am going to talk about how you can advertise and market without only using your own money.  We call this Un-advertising.  It would not matter what business you are in. Whether you are a restaurant owner or a carpenter whether you are a real estate agent, whether you are a loan broker or you...Read More