Un-Advertising Ideas

Differentiate Yourself By NOT Tooting Your Own Horn

May 13, 2019

What works in marketing? They say that the most important thing in real estate is location, location, location. Well maybe that’s true, but when it comes to marketing, when it comes to attracting more new clients, more new patients, the key is: differentiation, differentiation, differentiation. Now, how can we differentiate ourselves? Have you ever heard...Read More

Increase New Clients, Un-Advertising Ideas

dental marketing, dental marketing consultant, Differentiate Yourself, get new customer

Be a goal-maker

March 17, 2019

by Helmut Flasch

When I was young, I worked as a waiter in Austria, my native country. I worked hard (90 hours a week, for about nine months in a row). An American tourist told me that I was working too hard to ever make money. I replied that I love my job and that I made good...Read More

Increase Take Home Income, Un-Advertising Ideas

dental marketing, dental marketing consultant, get new customer, get new customers, goal-maker, Manager, Un-Advertising

How to Get New Customer Calls (Not Just Clicks to a Website)

March 14, 2019

by Helmut Flasch

A doctor from Chicago has told me that he had spent $3000 to $4000 a month on pay-per-clicks with Google. There are a tremendous number of CLICKS to the website but conversion to appointments is a problem. Another business owner told me he was spending $2000 a month on Facebook ads which got him 10...Read More

Increase New Clients, Un-Advertising Ideas

dental marketing, dental marketing consultant, get new customer, more new patients

Determinism: the impossible dream

March 8, 2019

by Helmut Flasch

I have come across this story, and would like to share with you: In 1883, a creative engineer named John Roebling was inspired by an idea to build a spectacular bridge connecting New York with the Long Island. However bridge building experts throughout the world thought that this was an impossible feat and told Roebling...Read More

Un-Advertising Ideas

How To Be In The Media As An Expert?

March 7, 2019

by Helmut Flasch

How do you make yourself known in the community as being a trusted person? There is a reason why some people are on television as an expert with their “two cents opinion” when others are not. That is the knowledge on how to manufacture the news. How to give the newspaper editor, or reporter or...Read More

Un-Advertising Ideas

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