Why does your advertising NOT work?
Many companies and almost all business owners who do advertising alone are throwing their hard-earned money out the window.
They do advertising in the newspaper, radio, television, etc., but almost never receive the result they want to achieve.
In today’s world advertising has little longevity in people’s minds. The moment you stop advertising, your prospects forget about you.
The name of the methodology to create a positive name, image, and perception to make the public choosing you over your competition is Un-Advertising.
Un-Advertising is getting a message out about YOU AS A PERSON, beyond what you do in your profession.
What’s the difference between usual advertising and Un-Advertising?
1) Un-Advertising creates a strong message about you in your environment.
2) Un-Advertising delivers your message using high-tech delivery systems.
The reason most people don’t do Un-Advertising as much as they should, is because it appears to them to be very time-consuming.
It is not true.
We are living in a new age of the internet.
And because of that, you can attract new clients, new patients, in a way with less money and receive much more profit, without your time involved.
For 30 years now we have been working with health care professionals — dentists, doctors, chiropractors, specialists etc, and the concept of Un-Advertising did extremely well.
In the current times, this Un-Advertising principle is working better now, because of high-tech tools in digital platforms.
The biggest mistake people make is when new things come up and they forget about the basics.
Only because now we have fantastic medicine, fantastic drugs, fantastic equipment doesn’t mean that good sleep and good eating have faded into the background.
The same with the marketing industry.
Putting out messages that increase your new clients have not changed. But the tools to deliver it have changed.
Helmut Flasch
Founder, Un-Advertising System
Flasch International
P.S. There are many ways to establish your business online to gain the perception of trust and build a new source of leads. Our website lists out a few more ways:
