New Patient Marketing Resource Site For Health Care Professionals

Note: Effective medical or dental practice management for dentists and even for specialists like orthodontists, oral surgeons, endodontists and  periodontists entails not having to be handcuffed to your practice.

Though most of us love what we do in our profession, and many people do put in 60 to 70 hours a week working hard at our profession, most of us would also not mind enjoying the freedom to take off whenever we like to pursue other interests in life.

Small businesses stay small because the small business owner thinks that his or her presence is constantly needed to produce business income.

He or she is right to a high degree. After all, the business owner is usually also the more competent sales person, the producer, the smoother customer service person, the stricter quality control person, etc.

Well, ‘someone’ needs to do the dirty work of making money and so many business owners decide that they shall slave, — I mean, work —  hard for the business until they retire.

Below are two videos which I have made on why some people feel that they are overworked and underpaid.

Read more…

There are ways to increase patient referrals even for a specialist.

Even if you are a dental specialist like orthodontist, periodontist, endodontist or a oral surgeon whose marketing depends on a general dentist refering patients to you, you can have an effective word-of-mouth marketing campaign by engaging in active goodwill based community activites.

If you want to have an effective orthodontic marketing campaign ( or any campaigns to increase referrals from other doctors) you must learn how to have a larger word-of-mouth campaign that is spread by the entire community rather than depending on only a handful of general dentists in your area or just depending on your patient pool.

For an effective cosmetic dental marketing campaign, you can definitely rely on an “other entites promote you” word-of-mouth campaign without only asking your patients to refer to you.