New Patient Marketing Resource Site For Health Care Professionals

Instead of using expensive doctor and dentist advertisement, email marketing reaches a lot more prospects at only a fraction of the price.

Sure, some of the emails may arrive in the spam area of your recipient’s email box but there are strategies where many of your emails would arrive correctly - besides, most of your postcards and flyers mailing are considered junk by your recipients and they are often thrown away without being opened.

Few medical and dental marketing companies utilize this inexpensive marketing method.

Marketing dental practices and other healthcare practices do not have to be expensive if you know how to use existing technology to assist you.

Email marketing can be used for all professions including specialists like orthdontists, oral surgeons, endodontists, periodontists, podiatrists, opthalmologists, plastic surgeons etc

Use it to create a strong referring network with other doctors and use it to have your message ‘go viral’.

Or just use it to market a specific service. For eg, marketing dental implants or marketing teeth whitening or marketing for lasik services or cosmetic services could all be done through a series of well-planned email campaign.

However, learn to flank your email marketing with other effective healthcare and dental marketing campaigns as well.

Terrilynn from Cape Coral, FL has submitted a question, “How do you get the newspress to print an article of interest that mentions your practice name?”

Since this is one of the frequently asked questions on press and publicity, I decided to make a few short videos to explain this topic further.

I want to encourage anyone who watches this video to think about how you could use the information in this video and create some free endorsement by the media for your practice.

Free media publicity endorsement is not advertising, does not cost money and yet helps you to promote your practice.

I welcome any of your comments/questions below.

Helmut Flasch

Helmut Flasch