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“Doing for a little while what others are unwilling to do, means that you will be able to cash in for a lifetime for what others are unable to do“

- By Unknown

Every educated person can relate to this. Becoming a doctor or engineer takes some doing and willingness and sacrifices.

But after it is all done, those people are able to cash in on their knowledge for a lifetime.

Their somewhat higher salary, better social status, having better connections, will let them in on many other opportunities which other people who were not willing to pay the price could never tap into.

Now, if we are referring to academic and professional schooling as I have in the above example, then that has been true until a couple of decades ago, and has become less of an advantage as time has gone by. It will also continue to become less of an advantage at an accelerate speed, as time would go on.

Or is it?

Maybe the high education in a certain profession still has the effect of being able to cash in for a lifetime, but one has to be willing to continue to do things which others are unwilling to do.

After all, the price of freedom does not come free and one has to fight for it at all times.

In the old days when change was slow, one could rest on the laurels of one particular thing one was willing to learn, such as a doctor, for a lifetime.

In a fast — let me correct this — in a super fast moving world, where whole industries get created and recreated every few years, one must now be willing to do what others are not willing to do several times in a lifetime.

Otherwise, life will be pretty bleak by being overworked and underpaid, with worries of what the future will hold. And as we well know, such worries are destroying any and all spirit of play.

Let me tell you about one skill, not necessary the only other skill, but surely one you can not eliminate, which you must be willing to embrace as full and as serious as the skill of your profession.

It is the skill of being a master in strategic marketing.

There is a difference between advertising as a tactic and marketing in a strategic way.

Strategic marketing includes, image building or branding, it includes becoming an authority in your field and/or in other fields, it includes becoming a man who can command the power of the press, and a man who knows and strategically places all tactical advertising tools available on the market.

This person will also have been willing to learn, and spend money (do what others are unwilling to do) on “how to put money where it has a chance of growing into more.” This person, who wants to succeed in today’s world, will have to be willing to become as good of a, if not a better, marketing person than he is a doctor or engineer.

Two to three decades ago that was not needed, the willingness to become a doctor was enough, for a lifetime to cash in on what others were not willing to learn.

But today, its back to school and doing more things which others are not willing to do.

And that is the way it is.

A new generation of doctors who are going to make it big will emerge, and is emerging if you look closely. And anyone who is not willing to do for a little while, even if with great pain, what others are unwilling to do, will suffer slow evaporation of income, less respect from others, and loss of personal happiness and satisfaction.

So, let’s go where the competition does not go, and let’s do what others are not willing to do!

Helmut Flasch
CEO
Doctor Relations

P.S:  Whether you are a doctor or a dentist, the relentless search for medical and dental marketing options to create a successful dental marketing campaign will help you find GOLD where your competition won’t look.

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