New Patient Marketing Resource Site For Health Care Professionals

Medical and dental internet marketing have been considered “not so important” by health care professionals until recent years where those who have spent time and energy constantly on learning about the high tech marketing tools have literally left their competitors in the dust. Unfortunately, medical and dental website marketing strategies are still a mystery to most.  

One of the common questions my staff and I got asked frequently regarding appearing on top rankings in Google is this:  ”How do I make my website visible through Google?” or “Why is my competitor’s site on the 1st page and mine is not?”

If you do not know the rules of the search engine game, you will always wonder why your site is not coming up on the 1st page of Google under ALL keywords and at the end, after spending lots of money and time on it with little returns, you might simply just tell yourself that there are NO patients/customers that you could get from the internet.

I just spoke with one of my newer clients, a dentist in Los Angeles, who has played the dental SEO marketing (dental search engine marketing) game for about 10 years now ( even before he became our client).

He is getting 20 new patients from the internet every month! He is getting those results because he knows about the good and bad practices of dental website marketing strategies and have gone through them in the last 10 years.

He signed up with our service because he would still like to get even more!

For doctors and business men out there who want to see more patients coming in from the internet, don’t ignore the rules.

Roll up your sleeve and learn about the rules of the game — you will have a higher chance of winning!

Thankfully, many technologies exist to cut down the amount of work you need to do.

Here is a video from Matt Cutts, an engineer from Google on a few criteria which would help Google to position you well:

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The 25-Web-Sites Strategy

Is the Equivalent of the Type of
Amplifier Rock Stars are Using to be Heard
and YOU DO WANT TO BE HEARD - Don’t You?

The principle is simple:

Get one lottery ticket and you have one chance to win.

Get 25 lottery tickets and you have 25 times the chance of winning.

Many of you are constantly trying to get 1 or 2 of your web sites to be on the first page of Google and other search engines. Why not have at least 25 sites, and have each one of them come up under different keywords combinations?

And it gets better.

Because if you get 25 web sites instead of one then you not only increase your chance of the grand prize by 25 times but you will have a synergistic and tactical approach to dominating the internet game when it comes to general exposure on the internet.

As the above sentence might indicate there is more – much more — to the fact of having a 25 sites exposure.

Let me point out some of the most important points in the
“getting actual and real business from the web”

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Note: Though this article does not cover the mechanics of medical or dental practice marketing, or talks about the do’s and don’ts in dental practice management, or how tells you how to choose a good dental consultant, the data cover in this article have EVERYTHING to do with your practice’s financial succcess and most importantly - your success with your family, your associates and with yourself.

We all have heard about the risk-takers, the entrepreneurs, who despite huge hardships, made it big in their career through their courage and tenacity. They are success stories which we love to hear and from which we draw inspiration from.

These people are not all politicians or celebrities or sports athletes. In fact, they were the ones we went to school with or grew up with. They could be found right in our neighborhood and you, the business owner, most likely is one of them too!

On a daily basis, we see examples of such people. They work very hard and are willing to take risks to achieve their goals. While others are contented with an average income and career, they strive for the stars — they are usually the above-average performers in their fields.

But then, this is also what happens on their way up: they have accumulated some materialistic stuff, like a house, some money, reputation, etc., they start to change their operating basis - big time!
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Note: Dentists, orthodontists, doctors, business owners etc have hired medical and dental consultants or even orthodontist consultants to help increase new patients and customers, to be more well-organized and to have improved customer service. However, there is one area of medical and dental management which most often never get adequate attention:

When I worked as a waiter in Austria, my native country, I worked hard (90 hours a week, for about nine months in a row).

An American tourist told me that I was working too hard to ever make money. I replied that I love my job and that I made good money.

He smiled, patted me on the shoulder, and said, “I’m happy for you. But I mean real money, lots of money – you can’t make it while working so hard.”

25 years later, I understood what he meant.

Here is a little break-down on an organizational structure:
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Note: Effective medical or dental practice management for dentists and even for specialists like orthodontists, oral surgeons, endodontists and  periodontists entails not having to be handcuffed to your practice.

Though most of us love what we do in our profession, and many people do put in 60 to 70 hours a week working hard at our profession, most of us would also not mind enjoying the freedom to take off whenever we like to pursue other interests in life.

Small businesses stay small because the small business owner thinks that his or her presence is constantly needed to produce business income.

He or she is right to a high degree. After all, the business owner is usually also the more competent sales person, the producer, the smoother customer service person, the stricter quality control person, etc.

Well, ‘someone’ needs to do the dirty work of making money and so many business owners decide that they shall slave, — I mean, work —  hard for the business until they retire.

Below are two videos which I have made on why some people feel that they are overworked and underpaid.

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First you might want to know what blue tooth marketing actually is and how it works in principle on a technical level.

These days about 85 percent of all phones are blue tooth enabled. This does not mean that the user is actually using the blue tooth, but it means that the phone has the capability to be paired with a blue tooth. In short it can receive the signal.

A new device is now available on the market called “Instant Text Ping” which will signal all Bluetooth enabled phones in a particular area.

This device will send a message without needing the phone number to any blue tooth enabled phone in an approximate range of 100 ft, which the receiver can accept or decline.

If the prospect declines he will never be bothered by us (you) again.

If he accepts, then well he is interested in your offer and the possibilities are almost endless.

• By the way you do NOT pay for sending a message and the receiver does NOT pay anything either. 
   
• You do NOT even need a normal cell phone signal as your message does not use any phone carrier but speaks directly to the phone.

 

• You also are NOT stealing the person’s identity such a phone number etc, but only can connect to the phone if it is in YOUR range of broadcasting.

 

• It’s a bit like radio where you will receive only when you are in range. The only big difference is that in our case the person can actually respond IF he or she is interested.

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“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

THEODORE ROOSEVELT (1858 - 1919) Twenty-sixth President of the United States

The fear of failure, of being cheated, being laughed at etc has, I believe, kept many wise and great people from achieving their goals in life. If those souls would actually know, how little failure can hurt them and, how meaningless it is what other people think of you, and how beautiful it is to make some progress, no matter how small, towards one’s goals, they would never be afraid again. The operative word here is “one’s goals.” The real goal is the version you really want! Why after all, perform some tasks, which you don’t like only to get you something you really don’t want?

So how does this principle applies to medical and dental practice marketing?

Even for dentists who claimed that they had been ’burned’ in spending too much on dental web site marketing or had complained that a particular dental advertisement company has cheated them, failure could only hurt them if they then decided not to try any dental marketing any more.  

HELMUT G FLASCH