New Patient Marketing Resource Site For Health Care Professionals

As a medical and dental practice consultant, I find that some doctors only talks about their past failures in their medical or dental marketing ideas, or how they have spent tens of thousands in engaging in dental practice consulting with no improvements.

Whether you are running a dental practice or running a restaurant, it is easy to concentrate on problems and forget to see the thing you wanted in the first place.

After all, problems are impinging on you - no money, bad employees, creditors chasing you, governments not giving you the licenses you need, customers not having the money to pay for your services etc.

But, you see, the more you obsess on the problem the more it will consume you to the point, like a horse with blinders on, you will see nothing but the problem.
Read more…

DETERMINATON

In 1883, a creative engineer named John Roebling was inspired by an idea to build a spectacular bridge connecting New York with the Long Island. However bridge building experts throughout the world thought that this was an impossible feat and told Roebling to forget the idea. It just could not be done. It was not practical. It had never been done before.

Roebling could not ignore the vision he had in his mind of this bridge. He thought about it all the time and he knew deep in his heart that it could be done. He just had to share the dream with someone else. After much discussion and persuasion he managed to convince his son Washington, an up and coming engineer, that the bridge in fact could be built.

Working together for the first time, the father and son developed concepts of how it could be accomplished and how the obstacles could be overcome. With great excitement and inspiration, and the headiness of a wild challenge before them, they hired their crew and began to build their dream bridge.

The project started well, but when it was only a few months underway a tragic accident on the site took the life of John Roebling. Washington was injured and left with a certain amount of brain damage, which resulted in him not being able to walk or talk or even move. Read more…

Marketing, Public Relations, and Advertising are three big misunderstood words for most of all business people and people in general.

Who am I, Helmut Flasch, to say that?

Simple, 98% of all people in this country retire broke at age 65.

Sure, you say, that is because of the government, taxes, the economy, etc. Maybe you even say, “Well, that is life and only the crooks survive well.”

I agree, after all “success is a matter of luck, just ask any failure”.

So I hope I got your attention. Let’s talk about marketing.

Read more…

Read more…

For close to two decades, we have taught doctors from many different health care fields and small and large business owners from many industries, marketing, PR, business management and sales skills.

One thing that we have never stopped doing at the same time, is to also show our clients how to give back to their community while working to improve their businesses.

Recently, we are working closely with Operation Smile to assist the people in Haiti to recover from the devastation of the earthquake.

Instead of just asking for straight donations, we would like to do our part to give back to the donor as well – creating a win-win event.

These gifts are a token of our appreciation for you giving your contributions.

Business owners here in the US have their own challenges especially in a slower economy. Consumers are cutting back on spending in a wholesale fashion.

With these gifts, we hope to teach practice and business owners that they can be a financial winner – not despite of a slow economy, but because of a slow economy!

Through your donations, you will receive our un-advertising tools to help your business grow and expand.

Gifts include, “Double Your Business But Not Your Troubles, a book by our CEO and founder of Doctor Relations Inc., Helmut Flasch, instructional videos, 100 pages of materials on how to market for new clients without using your own money and time, and three hours of consulting and personal guidance on marketing for new clients without using traditional advertising.

(Get full details at http://haiti.unadvertise.com)

Update from Haiti

Operation Smile Sends More Medical Volunteers and Supplies to Haiti

In response to the continued need for critical medical and surgical care for the victims of the devastating earthquake in Haiti, Operation Smile has further mobilized its global resources and sent three highly skilled medical teams and over 2 ½ tons of medical equipment and supplies into the region over the last two days. The Operation Smile volunteer teams, comprised of 44 credentialed medical volunteers, will be deployed across three locations in Haiti.

This coordinated effort comes less than two weeks after Operation Smile sent a team of 20 medical volunteers, who provided nearly 100 life-saving surgeries, and over three tons of life-saving medical equipment and supplies to the people of Haiti.

The Operation Smile Haiti Relief volunteer surgery team at the Love a Child Health Center in Fond Parisien, Haiti on Sunday, January 31, 2010. The surgical team comprised of surgeons from Penn State University - Hershey Medical Center, as well as nurses and staff from around the country, were in Haiti treating eathquake victims.–(Photo by Chet Gordon for Operation Smile)

(Read more at http://www.operationsmile.org/haiti/ )

Help Haiti and get FREE ‘Un-Advertising’ business tools at http://haiti.unadvertise.com

This story has nothing to do business or health care practice management, or how to advertise for new patients or customers, or how to carry out effective PR techniques.

Yet the moral lesson of this story is the foundation of our existence.

I have taught Un-Advertising to many practice and business owners and I have witnessed many times that without this human foundation mentioned below, a business or practice owner will only be marginally successful.

Two Clear Choices…

What would you do? Don’t look for a punch line, there isn’t one. Read it anyway.

Question is: Would we have made the same choice?

At a fund raising dinner for a school that serves children with learning disabilities, the father of one of the students delivered a speech that would never be forgotten by all who attended.

After extolling the school and its dedicated staff, he offered a question:

‘When not interferred with by outside influences, everything nature does, is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do.
‘Where is the natural order of things in my son?’

The audience was stilled by the query.

The father continued. ‘I believe that when a child like Shay, who was mentally and physically disabled, comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.’

He then revealed this story:

Shay and I had walked past a park where some boys Shay knew were playing Baseball.

Shay asked, ‘Do you think they’ll let me play?’

I knew that most of the boys would not want someone like Shay on their team, but as a father I also understood that if my son was allowed to play, it would give him a much-needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

I approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, ‘We’re losing by six runs and the game is in the eighth inning. I guess he can be on our team and we’ll try to put him in to bat in the ninth inning.’

Shay struggled over to the team’s bench and, with a broad smile, put on a team shirt. I watched with a small tear in my eye and warmth in my heart. The boys saw my joy at my son being accepted.

In the bottom of the eighth inning, Shay’s team scored a few runs but was still behind by three.

In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as I waved to him from the stands.

In the bottom of the ninth inning, Shay’s team scored again.

Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game?

Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn’t even know how to hold the bat properly, much less connect with the ball.

However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay’s life, moved in a few steps to lob the ball in softly so Shay could at least make contact.

The first pitch came and Shay swung clumsily and missed.

The pitcher again took a few steps forward to toss the ball softly towards Shay.

As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher himself.

Ooooooh, cheered the crowd as effectively, the game would now be over!

The pitcher has to just pick up the soft grounder and simply throw the ball to the first baseman.

Shay would have been out and that would have been the end of the game!

To everybody’s surprise, the pitcher threw the ball right over the first baseman’s head, out of reach of all teammates.

Everyone from the stands and both teams started yelling, ‘Shay, run to first! Run to first!’

Never in his life had Shay ever run that far, but he made it to first base. He scampered down the baseline, wide-eyed and startled.

Everyone then yelled, ‘Shay, run to second, run to second!’

Catching his breath, Shay awkwardly some how ran towards second, gleaming and struggling to make it to the base.

By the time Shay rounded towards second base, the right fielder had the ball. The smallest guy on their team who now had his first chance to be the hero for his team.

He could have easily thrown the ball to the second-baseman for the tag, but he well understood the pitcher’s intentions, so he too, intentionally threw the ball high and far over the third-baseman’s head.

Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, ‘Shay, Shay, Shay, come on, all the way Shay’!

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, ‘Run to third! Shay, run to third!’

As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, ‘Shay, run home! Run home!’

Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team!

‘That day’, said the father softly with tears rolling down his face, ‘the boys from both teams helped bring a piece of true love and humanity into this world’.

Shay didn’t make it to another summer. He died that winter itself, having never forgotten being the hero  and making me so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!

A LITTLE FOOT NOTE TO THIS STORY:

We all have thousands of opportunities every single day to help realize the ‘natural order of things. Life always confronts us with a choice:

Pass a little spark of love, care and humanity; or,
Pass by those opportunities and leave the world a little bit colder in the process.

THE END

“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke
or worried to death by a frown on the right person’s brow.”

By CHARLES BROWER

A Word From Helmut Flasch, CEO of Doctor Relations

I was living in the US for two years when I attended a real estate seminar and bought my first house because of it. I told nobody about it but when I did close on it, I was happy and told a few friends.

Some told me it could not be done because I had no established credit, no working history and not even a job, since I was self-employed for about 4 months only. Keep in mind I already owned the house! Some others told me that it could not be done and that I bought the house way too expensive, could never rent it for the mortgage etc.

I was actually worried to death. I wanted to give it back, but of course couldn’t.

So I fixed it up as planned and without asking, my banker offered me a $35,000 second mortgage one month later when I finished fixing it up. The total initial profit was $54,000.

It was one month’s work. From there on, I bought a house once every month (not always with as good as the profit than on the first one and some I even lost money) for nearly a year and a half.

This is not a promotion for becoming rich with real estate but to make you look at how others weren’t as lucky as I have been and have told somebody about their new venture even before they have started it.

Look at how many ideas you have dropped because some other person did not approve of them.

Be your own judge. Take risks and be happy! Your original ideas usually are not as bad as someone else might want you to believe. Be ready to lose. It is only a game anyhow. You only have to be slightly more right than wrong — only slightly which leaves lots of room for failure, so you can succeed!

Did you know that the founders of Fedex, Microsoft and Disneyland, all have been told in no uncertain terms that their plan will never work?

Of course you did.

Did you know Walt Disney went broke a few times? Of course you did.

So why, why are you listening to anyone, I mean anyone, if and when you have a dream, goal, idea etc.?

What about the chance of failing? Bigger than succeeding, probably, but so what?

Look at the athletes that are going to the Olympics.

Did the parents of some of those young athletes know that their kids would make it to the Olympics?

Surely not. Was their chance better than 50%? Definitely not.

Do the athletics know they will win and have all the doors open to them, or whether they will go home without a medal and look for a minimum wage job? No, they go for the very best they could do.

And as Mr. Franklin Roosevelt would say, “Their soul shall never be amongst the poor souls who never even tried.”

Even for those who have attended it before, you will find brand new medical and dental marketing strategies.

Helmut G Flasch

P.S: Having worked with many dentists and also interacted with many dental management consultants , the fear of failure has stopped many dentists from advertising and marketing at the quantity that is viable for the success of their practice.

There are many dental marketing options out there, where you do not have to solely depend on your own limited dental marketing budget.