If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.
Jay Abraham
*****
A Note from Helmut Flasch
The marketing game is all about showing up many times in different ways to your prospects.
There is no such thing as a ‘magic bullet’ — a marketing tool that will get you all the patients you need.
How do you, say you are a dentist, strenghten your dental marketing for new patients strategies so that you are EVERYWHERE?
Do you spend money to design some dental brochures and hope many people, upon seeing your brochures, would come and see you?
Or do you engage in traditional dental advertising, design some dental ads and put them onto local media circulation?
How about doing some dental public relations and get the local community members, health care professionals ad business people to help you spread the word-of-mouth for you - for free?
Dental public relations also include getting free media coverage.
How about doing some dental social media marketing? Instead of doing only Twitter and Facebook, how about making your presence felt online by engaging in a large scale dental video marketing by putting 5000 videos on other public websites not your own?
You might want to hire a dentist web marketing consultant to help you build a SEO friendly dentist web site.
As you see, there are many things you could do from online dental marketing to community-based PR to traditional dentistry marketing.
How much do you wish to succeed is the key question! If you only wish to succeed a little, then be conservative in your efforts to reach out to your prospects.
If you wish to succeed a lot, you will have to attack your market by trying all different advertising for dentists and be willing to take part in all types of dental promotional campaigns.



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