New Patient Marketing Resource Site For Health Care Professionals

As unemployment percentages continue to be in the two digits in most states, and economic recovery remains uncertain, consumers are slashing expenditure left and right and that of course includes health care and dental marketing.

One cannot ignore the contrast that when the times are good, consumers have less reservation of plunging down the money especially for elective health care and when times are tough, consumers are hanging on to their wallet and purses and scrutinizing every big and small purchases.

All the positive thinking and wishes from you, me and other practice marketing consultants do not erase the reality that consumers are simply spending less money with almost every doctor.

But is the economy really the biggest problem that is affecting your practice’s income?

Here are the 4 points that are paramount to any marketing at any time, but are so much more important in a down economy where marketing and advertising simply works less well, and yet costs more money.

These 4 points will MAKE THE SIZE OF YOUR MARKETING BUDGET IRRELEVANT. ( Find out about it through this marketing consultation seminar)

Please,  do not fall into the trap of “risking to ignore” the 4 points only because you might have already heard about them.

If you are NOT getting the results of unlimited good new patients coming into your door, it doesn’t matter if you have heard about something over and over again. You have simply not carried out in full the marketing strategies needed and you are short-changing your own financial future.

Here are 4 main marketing principles:

1)  Don’t use your own money to market. Use other people, other entities’ effort, time and money to market for you and to attract new patients. Make the size of your marketing budget irrelevant because you have other entities do the marketing for you for free!

Especially in a slower economy and when the returns of advertising have decreased, using other resources other than your own will help you to reach out to more patients but with a lot lesser cost.

2) Try to turn your advertising (tooting your own horn) into endorsements (other people tooting the horn for you) as much as possible. How would you like to have people who are NOT your patients yet refer new patients to you? The most important part is that those non-patients ARE in much, much, larger quantity than your existing patient numbers.

3) Your marketing messages must include community concerns and about topics that are talked about on a daily basis. People do not buy your diplomas and qualifications; they buy YOU – the person. If you are only sending out marketing messages that talk about your experience, your qualifications, your equipments and your cheap prices etc, these messages do not differentiate you from other competitor’s message and you will be simply just wasting your marketing dollars.

4) Using modern tools to communicate. Being found easily on the first page of search engines, email marketing etc cost next to nothing.

Most of us, including me, are guilty of NOT embracing the modern technologies for all they can and must be used for. This brings about huge marketing expenses in terms of money and wasted time and thus prevents any real progress in doing more business.

Even though almost all practices do not depend only on the internet for getting new patients, but what will 20-30% more new patients coming in from the internet do for you – especially if you have spent no money and very little time involved?

And what if the new patients can actually be doubled JUST with the internet,- especially if used in combination of All THE THREE POINTS above? What if it could do that with literally no money?

The above four points are not hypothetical or esoteric – they are for real and will give anyone who uses them an advantage so huge that it will not only be the difference in making money or not  - but it will capture you a size of market share never imagined.

You must however realize that like with all principles that are not pursued the way they should, they simply will not work. Patients will not get better, lose weight etc with a perfect treatment plan. They will not get better whether they agree with the diagnosis and treatment plan or not as long as they do not ENGAGE in the treatment.

Most people do not know that there is NO better time to grow above and beyond than marketing in a recession. History has shown over and over again that companies who step on the gas pedal during a downturn are capturing market share like no one else.

Your competition IS already in hibernation and will put their head in the sand even more during the next years or so. 97% of the majority will take the “let’s wait and see” attitude and their business will shrink in the slower economy.

Engaging full speed NOW will not only increase business today, but will prepare you for an unbelievable large windfall of money when the recession is over and money starts flowing again. This windfall can ONLY be gotten IF you stay in sight of all the prospects during the recession - something 97% of your competition will NOT do.

Do you wish to be in the majority 97% of shrunken business or 3% of the growing ones?

Many doctors have taken advantage and acted on my last gift. And many have told me they appreciated this gift of knowledge and data.

Here is another one for you. Knowledge and data will not do anything for you until they are put into action.

Go and enroll in a personal consultation on how to “Make Your Marketing Budget Irrelevant” and put into action the correct marketing strategies:

• Learn how to cut low-cost advertising down to zero
• Learn how to have other entities promote for you – for free
• Learn to receive a large word-of-mouth following about you beyond your existing patient base.
• Learn about modern communication tools and how to set them up easily so that patients do come to you from the internet.  (This works very fast – with incredible fast results.)

Enroll for a Personal Consultation.

Get educated and be willing to learn. You will love the easy implementation (because we do most of it) and it will change the direction of your practice.

As you know, when one door closes another opens, - one just needs to be willing to look for it and then walk through this ‘other’ door.

See You On the Other Side,

Helmut Flasch
Author and Founder
Un-Advertising Marketing Strategies