New Patient Marketing Resource Site For Health Care Professionals

So from such experiences, one might tend to think that a ‘professional’ presentation is very important — much more important than the ‘effectiveness’ of a marketing piece.

Thus I have seen dentists spending lots of money in their dental promotion and dental ads - money spent not in reaching out to a viable quantity of prospects but money spent to increase a particular ‘quality’ of the mailing pieces, very often sacrificing the ‘quantity’ of the prospects receiving these mailing pieces ( sending expensive dental brouchures to 100 new home owners rather than using the same money to send out to 2000 prospects.)  

They also hire professional companies to design expensive dental brochures. Those brochures sit on their front desks and as far as bringing in another dental new patient is concerned, they did nothing.

These dentists are making the dental marketing companies that they are working with very rich.

The definition of ’professional dental marketing‘ has become the type of marketing for dentists that is very expensive and yet useless in getting results.

Helmut Flasch