Archive

Archive for July, 2009

Upcoming Teleseminar: How to turn advertising into endorsements

Advertising is self-promotion, out of your own pockets, and oftentimes with little result. So how would you get others to use their time and money to promote you instead? Learn all about it at our latest teleseminar.

Time: 5pm PST
Date: Thursday, July 30, 2009
Duration: 1½ hour

The event is now over. Thanks to all those who participated. If you are interested in this topic, please contact us directly for a consultation instead.

True Story of Giving and then Receiving (Audio Clip)

Click on the PLAY button above to hear an audio clip of a doctor whom we have helped to utilise the power of the community to spread the word of his practice. Notice what Dr Daniel has said about his staff’s reaction.

And because of our staff at Doctor Relations giving that extra bit of care, we get a wonderful endorsement from Dr Daniel!  :)

Thanks, Dr Daniel, we too enjoy the ‘giving’!

And did Dr Daniel increase his new patients? You bet!!!

Helmut Flasch

Healthcare and Dental Marketing: What is the best advertising method for practice building?

Advertising sales people, practice management consultants have all suggested different strategies in advertising for new patients. What is the best advertising method for a heathcare professional to increase new patients?

After you have watched this video,  hear a real story of how a doctor has gone away from traditional advertising to doing a ’giving’ type of health care practice marketing and what has happened to his practice.

Don’t spend unnecessary money on doctor or dentist advertisements or medical and dental practice advertising. Get smart to use other FREE resources to market for medical and dental practices. And there are medical and dental marketing services that help you to do 90% of the legwork. Check with your dental marketing consultants.

I will be doing a teleseminar on ‘how to turn advertising into endorsements’ on July 30th Thursday. If you have questions on this subject, the teleseminar will clear up the “how-should-I”’s. Click here to sign up for the teleseminar.

If you cannot make it for the teleseminar, contact us directly 800-625-2002 and we will help you figure out what you can do to create more endorsements for your practice.

Helmut Flasch

Is Reducing Your Prices The Right Way to Build Your Practice?

Alright, this is a hot topic.
Charge low price to beat out your competition? Charge high to cater to the exclusive few?
Let me know your views after you have watched the video.

Helmut Flasch

How to get free press as an expert

Terrilynn from Cape Coral, FL has submitted a question, “How do you get the newspress to print an article of interest that mentions your practice name?”

Since this is one of the frequently asked questions on press and publicity, I decided to make a few short videos to explain this topic further.

I want to encourage anyone who watches this video to think about how you could use the information in this video and create some free endorsement by the media for your practice.

Free media publicity endorsement is not advertising, does not cost money and yet helps you to promote your practice.

I welcome any of your comments/questions below.

Helmut Flasch

How to get free press for community events

This is my favorite part of Un-Advertising. How do you get FREE PRESS by giving to the community? Help someone needy and your practice gets promoted at the same time - why not?

This is a good example of “Give and You Will Receive”!

Helmut Flasch