"Success is not achieved by using your own limited resources, but rather, by resourcefully using other existing resources beyond your own." -- Helmut Flasch
I had the chance to meet Tony Robbins for the first time and hear him speak in a rare small group setting (different from his bigger seminars). I am impressed with his sincerity of service and his philosophy of giving first, giving beyond what is expected and always be a servant to the group that you serve.
I share in his viewpoint that a person does not fail because of lack of resources, but lack of being resourceful.
On one of Tony’s blogs, I found a video that illustrates the point of having resources vs being resourceful. And this video also illustrates having the courage to not run away from problems, but instead look at problems as a chance to improve one’s skills and abilities.
This has nothing to do with any technique of how to market your practice, but it has everything to do with your approach towards being successful in your practice and in your life.
Here is the video. And do leave me a comment after you have watched it.
There are ways to increase patient referrals even for a specialist.
Even if you are a dental specialist like orthodontist, periodontist, endodontist or a oral surgeon whose marketing depends on a general dentist refering patients to you, you can have an effective word-of-mouth marketing campaign by engaging in active goodwill based community activites.
If you want to have an effective orthodontic marketing campaign ( or any campaigns to increase referrals from other doctors) you must learn how to have a larger word-of-mouth campaign that is spread by the entire community rather than depending on only a handful of general dentists in your area or just depending on your patient pool.
For an effective cosmetic dental marketing campaign, you can definitely rely on an “other entites promote you” word-of-mouth campaign without only asking your patients to refer to you.
The correct medical or dental management consulting is not about making the doctors working harder and yet taking home less money.
However, if you only focus on being organized, or doing ‘quality’ work (nothing wrong with quality, but quantity needs to be factored into the whole equation as well), you will end up being a one-man show and there will never be any form of true financial freedom attainable.
Marketing for dentists or for medical doctors is not about making the doctor busier, but making the doctor increasing his bottom line while having free time on his hands.
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