Tony Robbins US Economic Warning Part 1 of 2

US Economic Warning Part 2 of 2

The key question is: Are you intending to wait for things to get worse and then you react to the change, or do you intend to act first to protect yourself and your family from what is going to be one of the worst economic declines in history?

I have cancelled my overseas trips to be at home preparing for this economic storm, while holding my clients’ hands through their own preparation.

What are you doing? What can you do?

First of all, don’t follow the crowd. Don’t invest your money in stocks just because it ‘looks good’ this month. Or heed some advice to buy some expensive equipment because this ’super-duper equipment will bring all the patients you want’! (No equipment has ever done that, and if it does, it is only accomplished through well-carried out marketing. )

Secondly, try to get more out of your business. For those who have been complacent and lazy, get off your butt and start marketing ALOT to people in your area as there are still patients out there who can afford your services at this time.

Even if the pie of patients is getting smaller by the week ( yes, by the week not months), it is much better for you to get a lion share of the shrunken pie than to have no share of any pie at all!

But you have to get into action. Just like what Tony has mentioned, you will only lose if you put yourself into a reactive mode. And being lazy is the surest way to starvation. Doing nothing begets nothing and less resources to do anything!

Then, start to prepare yourself in terms of basic survival needs for your household. ( I will talk about this topic more in  our new programs)

I know the majority of people will not heed my advice or Tony’s advice. The majority will be standing on the side ‘pondering’ about this info, and that ‘pondering’ is all they could handle at this moment.

But who says this message is for the majority?

95% of people in this country retire broke at age 65. That is a large majority!

No, this message from me, from Tony, from other experts like Gerald Celente, Mark Farber, Peter Schiff etc, is for the minority of people who can and will go into action.

We do not need to talk so far as to ’save the country’. Save yourself first. And then you can extend a helping hand to others if that is what you wish to do.

I am putting together a very aggressive new patient marketing strategy for those practice owners who are aiming for a large share of the lessening pool of qualified patients.

Some of you may have known that our Un-Advertising marketing program won a national award for helping doctors in a post 9/11 slow economy.

My clients are holding up in their business and increasing despite a general 20-30% drop among private health care practitioners’ income.

If you have spoken to us before, speak to us again. And get educated on how you can protect yourself and your business.

If you have never spoken to us before, take advantage of our education. Go for our free consultation and learn how to protect your finances and your business in this fast downturning economy.

Remember, the best defense is not about sitting still and doing nothing. Passivity does not protect you and very often gets you shot - as history has shown to us!

The best defense is offense, and that starts with education on how to engage the best offense!

Love,

Helmut

]]> http://unadvertise.com/newpatientsmarketing/?feed=rss2&p=1067 http://unadvertise.com/newpatientsmarketing/?p=1044 http://unadvertise.com/newpatientsmarketing/?p=1044#comments Wed, 01 Sep 2010 02:34:31 +0000 Helmut Flasch http://unadvertise.com/newpatientsmarketing/?p=1044 In answer to many doctors’ questions about, “How bad will the economy get?”, here is a video interview of a well-known trend forecaster Gerald Celente, who if not for his past predictions coming true one after another, would be seen as a nut case.

Sit tight and watch the video.

This video may be shocking and even ‘nonsensical’ to most of you watching it.

Things may or may not be so drastic as Mr Celente has predicted.

But when it does turn out to be drastic, what will you do? Are you prepared?

Some doctors report a busy summer season in their practice while others saw a drastic decrease in their business.

A few months up or down do not mean much.

But looking at overall trends of a few years, are you making more and taking home more money in your pocket? Or are you working harder but taking home less? Or are you not able to work more because there are not enough business?

I think it is time that Americans do whatever they can to help themselves and alert their neighbors, colleagues etc to do something before it is too late.

To help many more health care professionals to make it in this economy, I have created a new resource site (CLICK HERE TO ACCESS THE LINK) that gives a more comprehensive step-by-step tool to market inexpensively - especially in a slower economy.

If you have colleagues which you would like to see them doing better in their business, share this link with them: http://blog.Unadvertise.com

Remember, the worse other business owners are doing, the worse your business will be affected. The better your neighbors are doing, the better you will be doing.

We cannot live in the same country, or for all purpose, on the same planet, without the success or failure of one person never affecting another.

We can all help, no matter how little we think we can do.

You can help - by yourself getting educated on how to produce more and make more and at the same time, get other people to do so.

I am always just an email away. Let me know if you ever need help.

I welcome any comments/questions you may have on how to secure your practice or prevent it from going down even further.

Helmut Flasch

]]> http://unadvertise.com/newpatientsmarketing/?feed=rss2&p=1044 http://unadvertise.com/newpatientsmarketing/?p=1014 http://unadvertise.com/newpatientsmarketing/?p=1014#comments Mon, 16 Aug 2010 23:27:35 +0000 Helmut Flasch http://unadvertise.com/newpatientsmarketing/?p=1014

The pie of patients that could afford health care IS shrinking and just like with a super large litter of cats or dogs, ONLY the strong ( the doctor who is super-aggressive in his private practice) will survive – and that is the way it is!

If you are currently not getting the amount of new patients you would like to get you did not do your marketing job for at least a year or two.

If things are really bad then you did not ever do a good marketing job and have always been relying on the economy doing well.

Good economy never ever creates rich and successful business owners even if they are doctors. It is the actions which one takes which will create a successful business not the general state of the economy.

And let’s make sure you know that marketing is NOT advertising.

DO NOT WASTE YOUR MONEY ON ADVERTISING –ESPECIALLY NOT IN A SLOW ECONOMY!

GET OTHER ENTITIES TO PROMOTE YOU, THAT IS CALLED ‘UN-ADVERTISING’

Look, everyone would like to have a bit of a savings account for a rainy day or for retirement –even if you plan to work until the last day.

There is a difference between having to work and just working because you like it.

But one of the very best “savings accounts” comes in the form of “a guaranteed flow of new business.”

Basically having the knowledge on how to get a long, full pipeline, literally never-ending, of patients wanting to get service – is with no doubt the most valuable assets one can have in any economy.

A better mouse trap (better health care service ) is good, but as your patient will never ever be able to really judge your dentistry or any other health care specialty, your only chance of getting lots and lots of patients so that you can cherry pick them is by being seen, trusted and endorsed, by everyone in the community.

It is all about building a better highway to your practice – no different than in any other businesses.

Any misconception that people already know you is just that — a misconception — IF THEY are NOT coming into the door in large quantity.

“People love me and my work, but they have no money and thus…” is just an excuse or misconception of the real reason.

“Most dentists are slower in their business”, “People are having less money” – that is true but then again there are probably 15 – 60 dentists competing with you and all you need to do is steal one or two or three patients per dentist per month, by having the spotlight shine on you just a bit brighter than on the competitor.

Marketing was never as important as it is today, and it will be about 20 X more important over the next two to ten years where there will be less people visiting a dentist or dermatologist, podiatrist, optometrist, even a family practitioner and the ones who go will be spending less money.

If you are not becoming a master marketer – a marketer who gets the community , the media, the churches, other doctors, the small business community to support you whether they ever have been your patients or not – your fate IS sealed !!

And by the way , - just in case the economy does NOT contract and gets better (which would be really good, but probably not happening) then being a master marketer is needed just as well.

You might have noticed that NOT being a master marketer did NOT bring you financial security during the last 10 best years of economy this country has ever seen.

If you think it was anything else that caused the fact that you are not, or have not, made a lot of money and have no waiting list of patients, then you are not taking ownership of your practice and your actions.

Dividing the pie equally with your competitors does NOT take care of you and your family and will get you no brownie points with god either.

Learn how to shine the spotlight on you and your practice through marketing – actually learn how to have others shine the spotlight on you and your practice and let the competition be in the dark.

Whatever quantity of business is out there might not be able to be changed – yes, there is less now than a few years ago and there probably will be even less over the next few years — but how much of whatever IS out there that you can get, can be influenced by you!

And no matter how small the pie, (the pool of patients with money to pay for your service) currently is, or how small it will become – imagine getting 10 % of patients from each of your competitors because you knew what to do to become the “GO-TO DOCTOR”!!

Go ahead imagine it – and then start doing what is needed to get them - because it is possible.

You are a doctor and that is the first half of the ingredients needed for success – now get the second half –which is become a “marketing professional”.

The solution is simple, though maybe unpalatable to you — but so are root canals, heart surgeries, even diets or doctors’ orders to stop smoking to us patients.

There is a difference between liking a particular marketing action or needing it for survival and prosperity - which is survival.

Don’t waste your money on advertising though!!

Do not put your business in a position where you become the ‘victim’ of a slow economy.

Click here for your one-on-one consultation

Here is a video that may give you more reasons to grow your business NOW:

Take control of your business finance in a bad economy by reaching out to your prospects in large enough quantity.

Click here for your one-on-one consultation

But I do have fair observational skills and those skills have helped me in my travelling and working in 14 different countries, rubbing shoulders with people of all cultures, languages and social status.

This video covers some of my observations of what is happening to our economy – the state of which the news will not cover.

If you think that some entity like the government will ‘bail’ us out when trouble hits the fan, don’t bother watching this video. Your life is ‘all set’ – in your mind — and there is no need to do anything.

If you have already observed increasing empty houses, the increasing for-lease signs in commercial buildings, less people in the streets purchasing, then I do invite you to share your observations and let me know if I am not the only one seeing smoke.

There are 3 parts to this video segment. Click onto the next one as you finish the 1st and 2nd.

The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists and doctors and small business owners to become successful, the problems and solutions talked about are heavily applicable to everyone.

First you need to know one of my fundamental beliefs:

When a person sees something which is obviously wrong – even though only in his viewpoint - he better speaks out and channels his energy to right the wrong.

Usually this can only be done by making the rest of the people aware of what is happening and help them fixing the situation for them.

One also should simply withdraw support from the people who cause the wrong.

This is what Gandhi did – just stop playing “those people’s games”. Don’t participate, don’t support what you do not wish to support and things will set themselves right again.

I believe that one must stand up for such things regardless of immediate personal or family danger.

Sounds radical? Sounds dangerous?

Of course, one could lose it all – especially financially — as for instance some doctors, who have disagreed with the FDA and started treating patients with holistic or alternative medicine, have had their licenses being taken away.

The current attempt, well in progress for several decades, of hijacking the country – even the world – and its people in it – is modern financial slavery and there will be no regards for people’s lives. This is far more devastating than any bad FDA regulations or any bad government insurance regulation even though those things are part of the hijacking and are forerunners.

To survive, maybe only survive in a literal sense, you will need cash – lots of it.

I did not quite believe I would ever say such a thing so heavy, but there are huge writings on the wall that the dollar will collapse, your real-estate will be worthless and if you have loans on it you better make truck loads of money to keep it or let it go and buy – with cash — a new one.

What is the solution?

Sell a lot more of what you have to the people (about 15 - 25 % who will still be able to purchase your services.)

Now, actually if you think about it – making money – selling your services or products when others can’t always has and always will be the most important thing.

Economics at any level is simple – make more than you spend.

Even though cutting back on expenses has its value at times, but at any times you MUST – absolutely MUST — know how to set yourself apart from the competition in a big way, shine more than the competition, scream louder than the competition, - in short be seen better than the competition, be perceived better and more likable than the competition.

These principles are always at play to determine who are winners in the business world – but they are paramount when times are real hard.

Building a better mousetrap – meaning providing better service as a doctor — is NOT what will achieve domination of your business sector.

Being seen, liked, trusted, and thus being endorsed by the community at large whether they have ever been clients or patients, will be just about the ONLY thing you can do to ensure the survival in the next two to eight years.

Stop thinking that you HAVE to go with the ebbs and flows and that you have NO choice but can only make money when times are good (most people never do as you might see yourself that after the last best decade of economical advancement, most people – doctors included – have not achieved financial security).

Also stop thinking that you must make less money simply because ALL your colleagues are suffering and are victims.

History has shown that during hard times, huge amount of super rich people and companies have been created.

When the going gets tough, the tough gets going is the underlying principle here.
Use it – get on the ball.

Only 2 – 5 % of people business owners or doctors will get on the ball as history has shown.

Again, the only and absolutely best asset anyone can have is not real estate, stocks, 401k’s, health insurances – not even gold (even though better than the previous items) – the best asset is your ability to produce something and have the ability to sell it.

Click Here to Get Your Business Tools
to Expand Despite a Tough Economy

I have heard that through my travels of about 12 countries, where I made a living.

I have met people who were authors, down in Africa, as well as in Switzerland and everywhere in between where I lived.

But I never gravitated towards writing my own book.

After all, I barely made it through German classes without flunking them in Austria where I went to school and did my engineer training.

But 2 years ago, I attended a public relations meeting in NY, meeting about 100 reporters, editors, producers for top channels, shows, magazines etc.

I talked to one of the editors of a famous health magazine about the fact that people who are tired do not perform so well in the workplace. I told her that I observed that tired people lack imagination not only to set great goals, but also to overcome everyday work problems.

The editor liked the idea and asked me whether I am a doctor? I said no.

She asked whether I have doctors confirming what I am saying? I said NO.

She then said that in this case she could not write about it, as there is no scientific proof by a professional.

I understood, and kept talking a bit about the whole thing. By pure accident I mentioned that I would have this data in my next upcoming book.

The editor immediately brightened up, and asked when the book would be out. She told me that I should immediately contact her when the book is out and that she will write about this phenomenon then.

I was puzzled. “But I am still not a doctor, and I do not have any doctors backing up my story in the book either.”

“But it is in a book,” she said, “that changes everything.”

Wow!!

A book makes things believed.

It makes it so much believed that it will be mentioned on radio, TV or Newspapers.

Being mentioned on TV, Radio, and Newspapers in turn makes things even more believed and most importantly makes it very wide known.

So, here you have it.

There was no doubt in my mind that I have neglected the most important part of getting free publicity as an expert, which always results in tremendous business, if followed up correctly.

I, the public relations expert, have neglected the most powerful tool available to get expert status above and beyond from the rest of the crowd and thus have potential clientele running for your door.

Never mind that I also found out the rather simple but apparently secret formula for not only becoming an author, but for becoming a best selling author.

A best selling author is more than the icing on the cake, it is the difference of insane success versus doing very well with just being an author.

Best-selling authors, no matter how indistinctive they are in their profession, or personal life, are a different breath.

When you are a best-selling author, you do not just make connections with extreme ease, but much more importantly, connections come to you.

Look, in times like today, the fact that you MUST differentiate yourself has never been more necessary.
Never.

In a depressed economy where high unemployment and high foreclosure rate are forcing many prospective patients to cut back on health care, you must engage in all marketing strategies aggressively to still get the quantity and quality of new patients to make you beyond just a decent living.

And this fact will become even more important by the week and by the month. There is a very good book “Differentiate or Die: Survival in Our Era of Killer Competition” by marketing guru Jack Trout.

Either you stick out now in your marketing and be a winner of this slow economy or be crashed by it and finding your foothold again will be a long struggle, and some businesses unfortunately will never find their foothold again.

You can shout, “I have great equipment, great schooling, great continuous education, I am friendly, have loving staff etc” but nothing – absolutely nothing – will match the power of being the bestselling author which also get you the power of incredible credibility and FREE publicity.

So, do not delay, contact us for a consultation on how to make you a bestseller and an official authority and thus prosperity can happen for you – yes, even in the great recession.

Here is a video for those who do not believe that success is about ‘entitlement’ but it is about having the courage and persistence to do something which your competitors are not willing to do:

Schedule your one-on-one consultation here – especially
if you want explosive success.

Helmut Flasch

P.S: To become an expert and get all the attention online, a nice healthcare or dental web site design will ABSOLUTELY not bring the patients that you need. Here are more strategies that cover effective internet marketing for dentists and doctors.

Have you ever wondered how some doctors with no apparent superior knowledge make it big on Radio, TV, newspapers, even on Oprah and other rather fine shows?

Have you wondered how to differentiate yourself and stick out in a sea of doctors who ALL say they are the very best with the best equipment, etc.

Have you wondered, how to break away from the rut in which the medical field is in and how to get your voice heard, practice the way you see fit because you have appreciating patients in your practice, while being respectfully rewarded with enough leisure time for yourself and not have to get stressed?

Being recognized as Elite and outstanding takes more than just saying you are and takes more than having great equipment, and it even takes more, a lot more than being outstanding in your skills.

Here are the things we will show you if you want to be an Elite doctor:

• How to positively influence way more people in health matters than you ever could in your practice.
• How to almost instantly be seen as the ‘famous expert’
• How to be “the DOC to see” if all else has failed and even as the very first choice. ‘Elite’ by the way in the Webster’s dictionary, does come from the word ‘Choice’
• How to attract the patients who WANT healthcare versus the patients who NEED healthcare.
• How to have the Power of the Press behind you
• How to be connected and influential to your profession, long after you retired.
• How to NOT attract the patients who believe that the insurance will make the right choice of treatment.
• How to use the above points as a PRACTICE EXIT STRATEGY and create more continuous income for a lifetime than the existing practice now makes ( NOT MLM, or Real-estate)

HAVE A BOOMING PRACTICE
with patients who accept
YOUR FEES,

and at the same time create a super gratifying
EXIT STRATEGY

Moral authority is the real power.
Not technology, weapons, or money.

Contact Us for the Next Step

Reason Number One:

• In order to win a court case, be it a traffic ticket or a million dollar law suit you must show up –or lose
• In order to win a soccer, or baseball game – you must show up or lose
• In order to stay healthy you must show up for good food, or doctors’ checkups etc – or lose your health
• In order to have a great healthcare or dental practice or business you must market or lose the prospects to your competitor who does market and thus IS seen.

It is really that simple. When it comes to marketing it is all about shining the light on you in a positive and elegant way.

• NOW, in a slow economy most business people/dentists want to hang on to whatever money they have.
• They want to wait and see.
• They are careful even though they do not know what they are careful of.

They lose – they automatically forfeit the game. A mediocre life at best will follow as it will be impossible to catch up, we only so many years to get successful — you know!

But that is not new, throughout history in the USA and the other twelve countries I have worked in, only 5 percent of people become successfully financial independent, and it is always the same ones, - the ones who show up for the fight are the ones who always seem to be part of the 5 percent of rich and successful people!!

Reason Number Two:

• Dentists do not market their dental practices strategically and in synergy.

Meaning dentists do not use several dental marketing strategies which supplement each other and do not use them at the same time.

This is why dentists believe that dental patient marketing is too expensive and does not work.

They cannot see that what they are doing is like fixing one tooth at a time and years apart on an already slightly decayed mouth. The patients will NOT get well, but will actually get worse as new problems will arise faster than old ones can be fixed.

So, here you have it:

I know that the reasons for not acting and not doing many dental marketing actions at the same time are numerous.

But just as people might think that healthcare is too expensive, they always will come to the realization that not doing was much more expensive – and in many cases we are not even only talking money, sometimes un-repairable health problems occur.

If you think it is expensive – see what it will cost you if you do not do it.

And again it’s not just the money — it’s the stress, the overwork, the worries, the feeling of something wrong that as an highly educated person you make so little money.

Have you noticed that blaming the government, the insurance companies or the last dental web marketing company, (which usually only got you to do the one thing they had to offer but did not implement any strategy) does not make you feel any better at all,- and surely puts no money into your pocket?

Here is a video to end off:

Show up for Success,

Helmut G. Flasch

What is the next step?

As practice owners ponder about what is the most effective way of increasing new patients, they often miss a very important point.

If there is not enough business into your door, then there are simply not enough people knowing about your business — no matter how little or much marketing you claim to have done.

‘Bringing the business to the people’ does not apply just to location. It means to do everything you can to get your goodwill and expert messages to many many people who will eventually seek you for your services.

But to do that, you have to use any and all marketing tools to reach the new patients you want to reach consistently by being in front of them through marketing all the time (stay in their sight) and thus staying in their mind.

Doctors often nod their heads in agreement to the concept of “yes, I know I need to stay in front of my prospects’ sight so that my name could be in their mind”.

But when it comes to action, some doctors say, “Yes, I know I need to market but I do not LIKE this and that type of marketing. I want only GOOD health care marketing that brings results.” And these doctors waited and waited and waited – ‘good’ marketing that guarantees results never landed on their laps.

Instead, those doctors who keep on trying and doing and not worrying about whether something would work out perfect or not, they come out as winners especially in a slower economy.

Remember, if people won’t come to your business, bring the business to the people. This is done by engaging in an all-out effort in marketing.

In addition, use the power of “3rd-party endorsements”, get other entities, organizations and individuals to spread the word-of-mouth for you – for free.

For some of you who have a strong desire to increase your business but do not know what tools to use, contact us for a consultation and we will show you how to speed up and boost the volume of exposure – without using expensive advertising tools.

Let’s bring your business to the people.

Helmut Flasch

P.S: Even if you are a specialist that depends on referrals from other doctors, bringing your business to the awareness of the public in general will boost your referrals tremendously!

(Isn’t that what the pharmaceutical companies are doing with their big advertising campaigns? Educate the public on what kind of drugs to take for what symptoms and telling the public to ask their physicians for that drug!)

The best way to get new patients in is to use the effort and resources of other organizations around you to help you promote for free.

Below are 2 tools which you could take advantage of:

http://getpatientstomorrow.com/CEO_Briefing.html

I have received your question about attracting new patients without diminishing your professional image. You are concerned about the ‘proper’ dental marketing image presented of your dental office.

You are one of the many doctors who are concerned about this issue and so I thought I give you a full reply on the issue of maintenance of a professional image in marketing.

Most dentist and also many other professions from all walks of life (plastic surgeons top this list) believe that a beautiful, elegant, high tech, high class, professional marketing piece, - be it a flyer, a postcard, a letter and definitely a web site, translates into high class patients and into branding themselves as a high class or professional dentist.

Nothing could be further from the truth.

First of all what is pretty is pretty ONLY in the eye of the beholder. This applies to elegant, smooth, beautiful and even high tech.

It specifically applies to the overused term “professional”.

Let’s look at what that means.

Professional means: to get the desired results in a particular field.

Dentistry well done is professional.

In fact we can, and must even further explain that statement.

Does it serve the patient? (Not everyone needs and wants a Julia Robert’s smile.)

Sometimes the money just does not carry what “should be done” and a truly professional doctor will get the best possible solution while including workability, overall ecstatic, durability and probably other factors, such as what the patient thinks is important while yet keeping the basic health in mind.

As an engineer in the machinery field I had seen myself and colleagues doing a particular job, which then was criticized by others weeks or months later, but they did not know under which restrains we had built the thing.

When they found out they realized how ‘professional’ the end product was.

An army could complain about the dinner being late, and having other undesirable problems with the meal. So they bad-mouth the chefs as being unprofessional.

Till they find out that there were no chefs, - only one 16 year old kid doing the whole job of providing food for the troops.

What a professional son of a gun he all of a sudden became!

Ok, I have not reached my point yet.

A web site or any marketing piece is NOT a guide or indicator to how good the dentist or doctor is. It never was.

Patients do NOT think that a great looking website with all the whistles and bells means that the dentist is good. They do NOT. They are NOT that stupid.

A web site for instance is professional if it brings in people.

If it brings in the wrong people all together it is again unprofessional as it does not do what it is supposed to do.

However a great looking, latest high tech website, does not and never will increase the quality of patients, — nor will a simple, easy to navigate, low tech website diminish the quality of patients.

The message will however influence your conversion rates and even on how your site would be found. This by the way, in today’s narrow specialization of things, is another field where one needs to be a professional marketer.

How ‘professional’ is your message?

Many dentists and doctors believe that offering a special will attract only the shoppers and will keep the “good patients” away.

They in fact believe that those patients attracted with those specials will never buy.

There is of course a bit of truth to this, but this bit of truth has cost many dentists yet another few millions.

Dentists don’t look at ALL the patients who do buy.

Besides they believe very strongly that their professionalism has just been raped. However, it is in their heads only.

There is nothing personal– its only business.

Look, if you get 10 patients with a super special — let’s say a $39 cleaning, exam & x-ray and regular price approx. $220.

What about if eight of them do nothing and only two become normal patients, spending an average of $2000 over a couple of years (this a slightly low average of what a patient is worth to most dentists in this country. Even though some get only slightly more than $1000 and some – few — do get $5000 on an average.)

What if the promotion is only about $300 to do this?

Even if you had to pay a hygienist for all 10 cleanings (who should very heavily discount her price for this action as she too will get something out of it in the long run) the cost is no more than $600 to make the $4000, never mind that this two new patients will fall under the normal percentage of patients who refer.

Maybe even be some of the best referring patients as they like your deal.

And never mind that some of the eight who do not do any work (and take you for a fool –so you say – but not true, as they just took you up on your offer and what is wrong with that?) will eventually come back, especially if your recall system is in place.

But usually you get a much higher percentage to act on a “crazy special” as I have just described.

Those things being damaging to your reputation is in your head only.

It only exists if you think of what the other dentist thinks of you etc.

So, I have made two examples of why marketing does not translate into professionalism of your profession.

That said. I believe that the best marketing for dentists and other profession is to get other companies and other organizations to toot the horn for you. This turns advertising into endorsements, and it is a lot less expensive as those other companies use their existing pool of clients, members, prospects, staff etc. to which they have already an existing and established communication channel.

I do not believe in low prices, low every day prices will kill you, but low loss leaders (super great specials) are fine with me.

But even if you do not like loss leaders, IF your web site is out there completely dominating the internet, and if the community, such as churches, businesses, school teachers, fire departments, red cross departments etc. are pushing your message then you will always attract enough patients.

Other companies or organizations and the internet promoting you will never ever damage your reputation but will do the exact opposite.

After all when Google puts you on the first page several times and for many keywords while churches or businesses or civic organizations promote you, this is not ‘just like’ a patient referral. This is better in two ways:

Number one, they will talk to many, many more prospects than your happy patients ever can.
Number two, they are more influential as they have status in the community.

Below is a CEO briefing which I have put together for doctors who have helped me with my research on identifying the top frustrations of doctors in the area of marketing. I am making that available for my blog readers as well.

I have included a step-by-step guide on how to get other organizations to promote you for free — which I believe is super key to survive in the coming years for any health care professionals.

http://getpatientstomorrow.com/CEO_Briefing.html

Warmest Regards,

Helmut Flasch

P.S: Dentists are always looking for ‘new’ dental marketing ideas and dental marketing tools, but what is truly effective in all marketing for dentists is a synergistic approach ( all dental marketing campaigns working as an orchestrated whole, rather than a linear shotgun approach).

Whether you are doing dental big case marketing or cosmetic dentistry marketing, you will have a high chance to win if you could operate from a strategically well thought-out dental marketing plan.  This CEO briefing will address a few time-proven plans:

  http://getpatientstomorrow.com/CEO_Briefing.html