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Archive for the ‘Becoming a Best Selling Author’ Category

Healthcare and Dental Marketing: Differentiate Yourself

I have known and heard, about the power of being an author for a very long time.

I have heard that through my travels of about 12 countries, where I made a living.

I have met people who were authors, down in Africa, as well as in Switzerland and everywhere in between where I lived.

But I never gravitated towards writing my own book.

After all, I barely made it through German classes without flunking them in Austria where I went to school and did my engineer training.

But 2 years ago, I attended a public relations meeting in NY, meeting about 100 reporters, editors, producers for top channels, shows, magazines etc.

I talked to one of the editors of a famous health magazine about the fact that people who are tired do not perform so well in the workplace. I told her that I observed that tired people lack imagination not only to set great goals, but also to overcome everyday work problems.

The editor liked the idea and asked me whether I am a doctor? I said no.
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How to get free press as an expert

Terrilynn from Cape Coral, FL has submitted a question, “How do you get the newspress to print an article of interest that mentions your practice name?”

Since this is one of the frequently asked questions on press and publicity, I decided to make a few short videos to explain this topic further.

I want to encourage anyone who watches this video to think about how you could use the information in this video and create some free endorsement by the media for your practice.

Free media publicity endorsement is not advertising, does not cost money and yet helps you to promote your practice.

I welcome any of your comments/questions below.

Helmut Flasch

The most powerful brochure there is for your practice