New Patient Marketing Resource Site For Health Care Professionals

Once in a while, we come across stories that are appropriate to not just business success but also appropriate to life. Here is a story which was told to me by a friend:

“Two men were stranded in the open sea when their boat was overturned by a huge wave. Both were hanging on to their life vests, there was no help and there was no sign of land nearby.

The first man was frantic and said, “I am going to die! I am going to die!”

The second man said, “Let’s start swimming and maybe we will meet land by accident”

The first man continued his ranting, “But there is no guarantee that we will find land!!”

The second man said, “Even though there is no guarantee of success, at least we have a chance at survival.”

The first man was too scared to move. Hopelessness has consumed him so much that he has already resigned that he could do nothing.

The second man started swimming away. Many grueling hours later, he spotted land and got to safety.

The first man waited for someone to help him and by the time the rescue team went out to find him, he had disappeared.”

What is the moral of the story?
Read more…

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

THEODORE ROOSEVELT (1858 - 1919) Twenty-sixth President of the United States

The fear of failure, of being cheated, being laughed at etc has, I believe, kept many wise and great people from achieving their goals in life. If those souls would actually know, how little failure can hurt them and, how meaningless it is what other people think of you, and how beautiful it is to make some progress, no matter how small, towards one’s goals, they would never be afraid again. The operative word here is “one’s goals.” The real goal is the version you really want! Why after all, perform some tasks, which you don’t like only to get you something you really don’t want?

So how does this principle applies to medical and dental practice marketing?

Even for dentists who claimed that they had been ’burned’ in spending too much on dental web site marketing or had complained that a particular dental advertisement company has cheated them, failure could only hurt them if they then decided not to try any dental marketing any more.  

HELMUT G FLASCH

Read more…

“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke
or worried to death by a frown on the right person’s brow.”

By CHARLES BROWER

A Word From Helmut Flasch, CEO of Doctor Relations

I was living in the US for two years when I attended a real estate seminar and bought my first house because of it. I told nobody about it but when I did close on it, I was happy and told a few friends.

Some told me it could not be done because I had no established credit, no working history and not even a job, since I was self-employed for about 4 months only. Keep in mind I already owned the house! Some others told me that it could not be done and that I bought the house way too expensive, could never rent it for the mortgage etc.

I was actually worried to death. I wanted to give it back, but of course couldn’t.

So I fixed it up as planned and without asking, my banker offered me a $35,000 second mortgage one month later when I finished fixing it up. The total initial profit was $54,000.

It was one month’s work. From there on, I bought a house once every month (not always with as good as the profit than on the first one and some I even lost money) for nearly a year and a half.

This is not a promotion for becoming rich with real estate but to make you look at how others weren’t as lucky as I have been and have told somebody about their new venture even before they have started it.

Look at how many ideas you have dropped because some other person did not approve of them.

Be your own judge. Take risks and be happy! Your original ideas usually are not as bad as someone else might want you to believe. Be ready to lose. It is only a game anyhow. You only have to be slightly more right than wrong — only slightly which leaves lots of room for failure, so you can succeed!

Did you know that the founders of Fedex, Microsoft and Disneyland, all have been told in no uncertain terms that their plan will never work?

Of course you did.

Did you know Walt Disney went broke a few times? Of course you did.

So why, why are you listening to anyone, I mean anyone, if and when you have a dream, goal, idea etc.?

What about the chance of failing? Bigger than succeeding, probably, but so what?

Look at the athletes that are going to the Olympics.

Did the parents of some of those young athletes know that their kids would make it to the Olympics?

Surely not. Was their chance better than 50%? Definitely not.

Do the athletics know they will win and have all the doors open to them, or whether they will go home without a medal and look for a minimum wage job? No, they go for the very best they could do.

And as Mr. Franklin Roosevelt would say, “Their soul shall never be amongst the poor souls who never even tried.”

Even for those who have attended it before, you will find brand new medical and dental marketing strategies.

Helmut G Flasch

P.S: Having worked with many dentists and also interacted with many dental management consultants , the fear of failure has stopped many dentists from advertising and marketing at the quantity that is viable for the success of their practice.

There are many dental marketing options out there, where you do not have to solely depend on your own limited dental marketing budget.

If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.

Jay Abraham

*****

A Note from Helmut Flasch

The marketing game is all about showing up many times in different ways to your prospects.

There is no such thing as a ‘magic bullet’ — a marketing tool that will get you all the patients you need. 

How do you, say you are a dentist, strenghten your dental marketing for new patients strategies so that you are EVERYWHERE?

Do you spend money to design some dental brochures and hope many people, upon seeing your brochures, would come and see you?

Or do you engage in traditional dental advertising, design some dental ads and put them onto local media circulation?

How about doing some dental public relations  and get the local community members, health care professionals ad business people to help you spread the word-of-mouth for you - for free?

Dental public relations also include getting free media coverage.

How about doing some dental social media marketing? Instead of doing only Twitter and Facebook, how about making your presence felt online by engaging in a large scale dental video marketing by putting 5000 videos on other public websites not your own? 

You might want to hire a dentist web marketing consultant to help you build a SEO friendly dentist web site.

As you see, there are many things you could do from online dental marketing to community-based PR to traditional dentistry marketing.

How much do you wish to succeed is the key question! If you only wish to succeed a little, then be conservative in your efforts to reach out to your prospects.  

If you wish to succeed a lot, you will have to attack your market by trying all different advertising for dentists and be willing to take part in all types of dental promotional campaigns.

Never let yourself be paralyzed by doubt. Always make whatever decisions you need to make, even if you’re not sure that your decision is the right one.

By Paulo Koeljo

****

A note from Helmut Flasch

There is a saying that “doing something is better than nothing”.

Some dentists seem to want only the best dental marketing strategies or the most effective dental marketing and they sit around waiting for such tools to land on their laps and meanwhile, they do nothing for their practices.

Or they ask around from their peers for the best dentists advertising or dental office marketing tools but their fear of failure is so huge that they never start any suggested dental marketing plan.

Making a decision is better and healthier than any sitting-still anytime!

Failed in Business – Bankruptcy, 1831

Defeated for Legislature, 1832

Failed in Business – Bankruptcy, 1834

Sweetheart – Fiance Dies, 1835

Nervous Breakdown, 1836

Defeated in Election, 1838

Defeated for U.S. Congress, 1843

Defeated Again for U.S. Congress, 1846

Defeated Once Again for U.S. Congress, 1848

Defeated for U.S. Senate, 1855

Defeated for U.S. Vice President, 1856

Defeated Again for U.S. Senate, 1858

Elected PRESIDENT of the United States of America, 1860

Abraham Lincoln

“You Can Not Fail, Unless You Quit”