New Patient Marketing Resource Site For Health Care Professionals

Dental internet marketing and dental social media marketing have become more important for dentists who want to attract new patients without using traditonal advertising. How does a dentist capture his audience on the net without expensive search engine optimization or pay-per-click?

The boy in this video within a short period of time has become an internet sensation with his after-seeing-the-dentist reactions and has since been interviewed on CNN and the video has appeared on the list of top 50 internet videos on Times magazine.

This is the phenomenon of the vast acceptance of a message that is not trying to sell something, not trying to show that someone is an ‘expert’ etc.

This is just pure family fun.

So, as good students of marketing, what can we learn from this?

What kind of messages are you putting out in your marketing?

Are your current messages saying things like “Dr XYZ has 10 years of experience” or “We have state-of-the-art equipment” etc?
Read more…

As I have consulted business owners and dentists on effective dental web marketing strategies to help one’s presence on the internet, I have found that there are too much misguided focus on having to have a nice medical or dental website design. Doctors then spend lots more money on medical and dental internet marketing hoping to be picked up by Google or Yahoo under different keywords.

Those hopes of being found easily on Google under all kinds of keywords will never come true because your single web site is just NOT enough for Google, Yahoo and Bing to only feature your keywords and to display your one web site, and not considering your competitors’.

Plus Google will never ‘favor’ a site versus another. They have a strict criteria to decide which web sites get featured in the 10 spots of the 1st page and these 10 positions can change from day to day, as one web site might meet their criteria more than other sites and thus climb to the 1st page whereas another site might lose its position from the first 10 spots.

In conclusion, your single stand alone web site will never get you all the traffic you could get.

Even Microsoft’s main site does not come up under all software related keywords. If you Google “Office Software”, Microsoft’s web site does come up on the 1st page (among plenty of other competitors as well).

But type in “word processing software” and Microsoft’s site disappears from the 1st page.

It is already quite an accomplishment to many web site owners to appear on the 1st page of Google under their profession, such as a dentist in XYZ city showing up on the 1st page when someone types in “XYZ City Dentist”.

But how about if you could also appear when someone types in “XYZ City Teeth Whitening” or “XYZ City Dental Implants” ?
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Medical and dental internet marketing have been considered “not so important” by health care professionals until recent years where those who have spent time and energy constantly on learning about the high tech marketing tools have literally left their competitors in the dust. Unfortunately, medical and dental website marketing strategies are still a mystery to most.  

One of the common questions my staff and I got asked frequently regarding appearing on top rankings in Google is this:  ”How do I make my website visible through Google?” or “Why is my competitor’s site on the 1st page and mine is not?”

If you do not know the rules of the search engine game, you will always wonder why your site is not coming up on the 1st page of Google under ALL keywords and at the end, after spending lots of money and time on it with little returns, you might simply just tell yourself that there are NO patients/customers that you could get from the internet.

I just spoke with one of my newer clients, a dentist in Los Angeles, who has played the dental SEO marketing (dental search engine marketing) game for about 10 years now ( even before he became our client).

He is getting 20 new patients from the internet every month! He is getting those results because he knows about the good and bad practices of dental website marketing strategies and have gone through them in the last 10 years.

He signed up with our service because he would still like to get even more!

For doctors and business men out there who want to see more patients coming in from the internet, don’t ignore the rules.

Roll up your sleeve and learn about the rules of the game — you will have a higher chance of winning!

Thankfully, many technologies exist to cut down the amount of work you need to do.

Here is a video from Matt Cutts, an engineer from Google on a few criteria which would help Google to position you well:

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The 25-Web-Sites Strategy

Is the Equivalent of the Type of
Amplifier Rock Stars are Using to be Heard
and YOU DO WANT TO BE HEARD - Don’t You?

The principle is simple:

Get one lottery ticket and you have one chance to win.

Get 25 lottery tickets and you have 25 times the chance of winning.

Many of you are constantly trying to get 1 or 2 of your web sites to be on the first page of Google and other search engines. Why not have at least 25 sites, and have each one of them come up under different keywords combinations?

And it gets better.

Because if you get 25 web sites instead of one then you not only increase your chance of the grand prize by 25 times but you will have a synergistic and tactical approach to dominating the internet game when it comes to general exposure on the internet.

As the above sentence might indicate there is more – much more — to the fact of having a 25 sites exposure.

Let me point out some of the most important points in the
“getting actual and real business from the web”

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Is social media only a passing fad? Watch this video on some social media statistics.

In any effective marketing for dentists or for doctors, a strategic and synergistic placement of effective medical and dental promotions are necessary for a howling success in your new patient marketing efforts.

If you work with medical or dental management companies, insist that your medical or dental management consultant show you the latest dental internet marketing tools.

If you want to know how to use this incredible tool to
promote your practice,
attend our live training seminar

Instead of using expensive doctor and dentist advertisement, email marketing reaches a lot more prospects at only a fraction of the price.

Sure, some of the emails may arrive in the spam area of your recipient’s email box but there are strategies where many of your emails would arrive correctly - besides, most of your postcards and flyers mailing are considered junk by your recipients and they are often thrown away without being opened.

Few medical and dental marketing companies utilize this inexpensive marketing method.

Marketing dental practices and other healthcare practices do not have to be expensive if you know how to use existing technology to assist you.

Email marketing can be used for all professions including specialists like orthdontists, oral surgeons, endodontists, periodontists, podiatrists, opthalmologists, plastic surgeons etc

Use it to create a strong referring network with other doctors and use it to have your message ‘go viral’.

Or just use it to market a specific service. For eg, marketing dental implants or marketing teeth whitening or marketing for lasik services or cosmetic services could all be done through a series of well-planned email campaign.

However, learn to flank your email marketing with other effective healthcare and dental marketing campaigns as well.

One thing is for sure, and that is that business marketing for any product or service is even more problematic during any recession, such as the current low consumer spending, on/with discretionary items.

I remember a saying I have learned about 20 years ago in the real-estate business: “other people’s money” (OPM). Even if you do not use other people’s money for a down payment, or the renter’s money to cover the mortgage payment, you probably still use the bank’s money to get the loan, right?

You see, OPM is more present than you might think at first glance.

Of course - use other people’s money for your marketing. Why didn’t I think of that?

But how do you go about that is the big question.

First of all when I say OPM, I must point out that getting money only for your marketing is extremely limited thinking.

To make the choice a bit simpler – advertising is less and less believed in bad economic times and it hardly has any pull at all. If you having a dental practice and is doing some dentist advertisements, a dental ad can cost thousands of dollars (for some cosmetic dentist marketing) and yet the moment you stop the running of the ad, your audience will not remember you.

Other companies and organizations promoting you is called endorsements. It is equivalent to referrals, just on a much larger scale. People remember you much better than a traditional ad.

One of our new clients, a doctor who some years ago was even a consultant for a national practice management consulting company, realized the truth of the lesser pull on advertising when he put out 6000 direct mailers and paid $1700 for it. Even when he had used all the marketing knowledge he had learned, and taught the doctors when he was a consultant, he got not even a call, never mind a patient.

He made (and was teaching) the king of all mistakes in marketing. He is trying to build a marketing system by his own without the help of organizations which have already built such a system and are actually willing to put his message on.

Besides, do you really think that anyone will ever give you $100,000 for marketing which you do not have to pay back? I know you don’t.

So, the key is to get the same $100,000 and more, in legwork, support, distribution of marketing materials and endorsements.

You see, most business people try to re-invent the wheel when it comes to building (marketing) their business.

Most doctors and small business owners try to build a full marketing infrastructure from scratch with their own money. Doctors, all over the country, soon realize that this is very expensive and does not bring much results (simply because the effort to create such an infrastructure is usually too big for the small business to amount to anything).

The next step doctors usually take is to stop marketing or cut it down even more (even though one of the reasons it did not work in the first place was the insufficient amount of marketing despite the doctor thinking it was a lot). Trying to create your own marketing infrastructure can easily be compared with trying to build your own car or for a person to try to “reinvent” the root canal without going to school and using already invented tools.

There is a lot of money lost – never made – because of trying to build a marketing infrastructure from scratch and on your own. Marketing for dental or medical offices need not be expensive if you know how to use other organizations’ resources to reach your audiences.

 Don’t be upset at medical and dental marketing companies for charging you lots of money in marketing your dental practices. Lean how to use other organizations’ power to reach lots of people with their existing infrastructure and audience.

Why build roads and trucks when you can put your message for free on big trucks, which are already running down the highway towards your destination at great speed?

Why try to invent a car (despite the fact that you are not a car builder) which is already invented and offered for free?

What if you could get the corporate world as well as the non–profit world, and the media sponsoring and endorsing you, your services and your practice?

What about if those entities will be endorsing you as an absolute expert and a community leader?

What if well-known companies and non-profit organizations start carrying your messages?

By the way, I mentioned at the beginning of this article that those companies and non-profit organizations, as well as the media, are actively looking for your message.

You probably wonder, “Why would they be looking for my message – I am just some small unknown guy?”

Giving you those needed details would take too much space in this article. But they do look for your help.

You see, just as there is a precise technology for pulling a tooth, getting rid of a cold, building a bridge etc, there IS a technology on how to get the sponsorship of corporations, non-profit organizations, media, other medical practitioners etc.

Contact us and we will show you how to hook onto a high speed train.

You can also reach us at 800-625-2002 for the best free medical and dental marketing tips and strategies!

Helmut G Flasch
Founder of “Un-Advertising” Marketing Strategy
Author of “Double Your Business But Not Your Troubles”

P.S: Does this concept applies to specialized fields like cosmetic dentistry marketing (cosmetic dental marketing) dental implant marketing or dental big case marketing in general?

Yes - 100%. You do not need to put out expensive dental advertisements or pay lots of money for a fancy dental office website to reflect your high end services, you can use the concept of “using other people’s money” just as easily. 

Even if you are a dental specialist like orthodontist, periodontist, endodontist or a oral surgeon, if you want to have an effective orthodontic marketing campaign ( or any campaigns to increase referrals from other doctors) you must learn how to have a larger word-of-mouth campaign that is spread by the entire community rather than depending on only a handful of general dentists in your area.

Contact us at 800-625-2002 or enroll in our FREE CEO briefing for a personalized medical or dental marketing consultation.

A dentist have talked to me about the time-consuming nature of dental social media marketing and he wonders whether dental internet marketing is even worth its while.

Social media marketing is a powerful tool, however it can become a worthless time-consuming tool if you do not know how to use it correctly.

Below are two PDF documents which you should download to learn more about how to use social media towards business success, instead of only ‘kid’s play’ and spending lots of time for nothing.  

I am also having our social media engineers stand by to help you to figure out how to use this powerful tool correctly. Click here to register for your free marketing consultation.

If you call 800-625-2002, you can also speak to us directly.

1. Social Media and Relatives.pdf

2. Email Marketing.pdf

Helmut Flasch
CEO
Doctor Relations