New Patient Marketing Resource Site For Health Care Professionals

I have made this video about 2 months ago. I have found that many dentists and doctors are not aware of how the national deficit problem will filter down to all of us. There is some kind of a “detachment”, some kind of idea that “whatever happen on a national level will not affect me on a smaller level.”

So I am releasing this video here.

The last 15 years has been the best financial years in our lifetime in this country. Credit was easy and consumers could purchase easily. Patient referrals come easily and doctors could get by with little to no external marketing efforts to keep their practice surviving.

However, in the last 2-3 years, trends have changed.

• Consumers are no longer as affluent as before.
• Patients are caught in the recession with job losses and thus insurance losses.
• Insurances are cutting re-imbursements to doctors.
• Patients are no longer as loyal as before – they are looking for the best deal as there are so many choices out there.
• Word-of-mouth is no longer enough to make a practice full with good new patients
• Direct marketing has lost many of its percentage in returns and it has become a price war of ‘which doctor is cheaper?’

In the next several years, money will never ever flow as easily as it has been in those last 15 years, and yet most dentists, doctors have not been able to set a nest egg aside in those last 15 years.

Read more…

Dental Advertising Failures: A number of medical and dental practice management consultants have missed a very vital part of growing a practice.

Dental marketing or promotion is NOT limited to just spending money on advertising. Nor is it limited to just doing internal marketing like recall or patient referrals.

What is missing is the strategy to use existing groups and entities in your community to promote for you – instead of you having to spend money and time to try to self-promote. We called this dental marketing strategy “Un-Advertising“.

Look at it this way for a moment:

• You do not build your own road but use the roads which are already built.
• Even if you are a car mechanic, and some real good engineer, you do not build your own car, but you have it built.
• When traveling you only put yourself on a bus/train/airplane/ship etc. that has pre-existing routes to your destination, you do not build a new vehicle and create a new route.

So why would you want to build your own marketing avenues?

Why not put your message on channels and media that are already in existence and which will carry your message for free or at the very least with very, very little money?

Dental Advertising Alternatives: the Best Things in Life are FREE

Here are a few examples on how to have other people and companies and organizations distribute your message for free or for little.
Read more…

Something that is relatively new to the scene is the social media network. Let’s gear it towards public relations and how to get press releases. Like you may have seen on the video from my website, media is not the only major source for your dental advertising. . Media is powerful, the power of the press is phenomenal and you want media, yes . But do not put all your eggs in one basket when it comes to getting your own free press, there are many other community leaders who can give you publicity without going directly through media sources. Among the options available are social media networks. . How do you make use of social media to add more to your internet dental marketing?

In the old days, you used to need to go for a reporter and try to get an article out of a local newspaper. Now, reporters are actually disappearing. I personally think that there is a chance that in our lifetime, reporters will have more or less disappeared.

Either way, they are less important now. Why? You can go directly to the public through online social media networks and it is as powerful as a press release printed by another paper. I am not saying that this trend of online exposure can replace the New York Times, but most likely if you are for instance, a dentist, you are not getting into the New York Times anyhow for your local community news. It is more the smaller papers in your area that will print your story and they are still important, in spite of more news being ‘reported’ on the internet. .

Social media networks are able to connect directly with the customer. How is that happening? There are many social media websites. Facebook and Twitter are just two and there are hundreds of other ones that are broadcast and are basically syndicated radio stations, only on the internet. When you go and put your information on these social media sites, it travels by itself without any real ‘reporters’ needed to pass on your information. Social media sites are even where today’s reporters are going to look for information Even if the main stream media don’t pick you up, there are key players in these communities and in many fields. These key players are bloggers and you will be going on those sites, with a blog and they distribute your information through their own community of followers which could be hundreds or thousands. Also, the public at large goes there. This new way of internet public relations doesn’t mean the old way is gone but the reporters are going to those sites to look for what is “cool” right now, and that makes sense. Instead of getting a sales pitch from a public relations agent, they are using social media to see what the community is beating the drums for these days.

Whether you are a dentist and would like to use free resources for your dental marketing, or a restaurant owner wanting to get your news to more people in your local community, use social media sites ( videos, articles sites etc) to publish your news.

The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists in dental marketing and have also helped doctors and small business owners to become financially successful in their businesses, the problems and solutions talked about are severely applicable to everyone.

First I want to share my fundamental belief with you:

When a person observes an incorrect matter — regardless whether it is just his viewpoint — he better makes his observation known and put his energy towards righting the wrong.

Commonly this can only be done by making the rest of the populace aware of what is happening and assist the people around you to right the wrong

One also should simply withdraw support from the people who cause the wrong.

This is what Gandhi did – just stop playing “those people’s games”. Don’t participate, don’t support what you do not wish to support and the harmful entities will be rendered powerless.

I believe that one must stand up for such things regardless of immediate personal or family danger.

Sounds radical? Sounds dangerous?

Of course, one could lose it all – especially financially — as for instance some doctors, who have disagreed with the FDA and started treating patients with holistic or alternative medicine, have had their licenses being removed.

The current attempt, well in progress for several decades, of hijacking the country – even the world – and its people in it – is modern financial slavery and there will be no regards for people’s lives. This is far more devastating than any bad FDA regulations or any bad government insurance regulations even though those things are part of the hijacking and are forerunners.

To survive, maybe only survive in a literal sense, you will need cash – lots of it.

I did not quite believe I would ever say such a thing so heavy, but there are plain indications that the dollar will collapse, your real-estate will be worthless and if you have loans on it you better make truckloads of money to keep it or let it go and buy – with cash — a new one.

Our country is in such bad financial shape that we currently have a deficit of 13.3 trillion! If Americans were taxed 100% of their income it yet wouldn’t be enough to balance the budget. With the so-called ‘economic recovery’ beginning to lose steam, Americans will soon experience a major decline in the purchasing ability of their savings and income.

What can you – a small business owner – do?

Sell a lot more of what you have to the people (about 15 – 25 % who will still be able to purchase your services.) and sell a lot more NOW.

Now, actually if you think about it – making money – marketing your services or products when others can’t always has and always will be the most important thing.

Economics at any level is simple – make more than you spend.

Even though cutting back on expenses has its value at times, but at any times you MUST – absolutely MUST — know how to set yourself apart from the competition in a big way, shine more than the competition, shout louder than the competition, – in short be seen better than the competition, be perceived better and more likable than the competition.

Especially in the period of this great economic recession, making your products and services well-known and well-accepted is the most important factor of surviving financially well.

These principles are always at play to determine who are winners in the business world – but they are paramount when times are real hard.

Building a better mousetrap – meaning providing better service as a doctor or in any field — is NOT what will achieve domination of your business sector.

Being seen, liked, trusted, and thus being endorsed by the community at large whether they have ever been clients or patients, will be just about the ONLY thing you can do to insure the survival in the next two to eight years.

Stop thinking that there is nothing you can do and that you have NO choice but can only make money when times are good (most people never do as you might see yourself that after the last best decade of economical advancement, most people – doctors included – have not achieved superlative financial wealth).

Also stop thinking that you must make less money simply because ALL your colleagues are suffering and are victims.

History has shown that during hard times, huge amount of super rich people and companies have been created.

When the going gets tough, the tough gets going is the underlying principle here. Get on the ball!

Only 2 – 5 % of people business owners or doctors will ‘do something’ actively about it as history has shown.

Again, the best asset anyone can have is not real estate, stocks, 401k’s, health insurances – not even gold (even though better than the previous items) – the best asset is your power to produce something and have the ability to sell it well to the masses who would still buy from you.

Whether you are a business owner or a dentist, smart business and dental practice management begin with knowing how to get lots of people buying from you with smart marketing strategies that reaches lots of people without the cost of traditional advertising.

What Troubles are Madison Ave Running into?
Enjoy this very Entertaining Video!

The best way to ‘advertise’ your services is not through advertising, but by using the power of the community to spread the word about you, and without spending any money on advertising. We call this ‘Un-Advertising‘

Un-Advertising is about  community ‘viral marketing’ and that is the most powerful principle behind the replacement of traditional media by the internet. ‘Getting other people to promote you’ becomes the more effective, cheaper, smarter and most importantly,  more credible way as other people tooting the horn for you is always 100 times better than you tooting your own!!!

Contact us for an one-on-one appointment on how to ‘Un-Advertise’!

Peter Drucker, the grandfather of business management, had used the analogy, “It is hard to keep a corpse from stinking”.

Old ideas which are no longer working need to be changed. Hanging on to yesteryear’s methods when they were not being effective anymore will kill any business especially in a harsh economic climate.

Do not let your business die with old traditional media. And do not let your business die with old unworkable marketing methods.

Ride the newer wave of ‘Un-Advertising’!

Happy Riding!!

Helmut Flasch

Watch this video about marketing !

Whether you are dealing in marketing for your private practice or marketing a brand new idea, do you prefer to do ‘direct marketing’ as in the above example of approaching a girl cold at a party and say, “I am rich. Will you marry me?” or do you prefer the girl coming to you and say, “You are very rich! Can you marry me?”

Most of you will want the 2nd scenario.

But how do you create that ‘recognition’ of your name?

More ‘advertising’? More ‘direct mailing’?

Will that make people ‘remembering’ you for a long time? Yeah probably – but only if you continue to advertise! The moment you stop advertising, no one will remember your messages!

And what if you do not have unlimited funds to throw at advertising?

Please, market yourself in a more elegant way!

The marketing strategy of ‘Un-Advertising‘ is about creating huge recognition in your community and thus getting approached by interested prospects.

Do you prefer cold-calling an unknown prospect or do you prefer someone else calling in because they have seen you somewhere or heard about your name already?

If you want to do things the hard way, continue to advertise.

If you want to do things the easy way, do Un-Advertising.

Helmut Flasch.

What a great message motivational speaker Mr Bryd Baggett has put across!

Don’t let anyone tell you why you cannot expand, why you have to resign to limitations!

Many business owners tell me that since the economy is so bad, it is best to not do anything.

That is the surest road to death.

And the longer you slow down and don’t ever dare to expand your business, you will be wiped out by the inevitable destruction dealt by a crashing economy.

Speed of action determines prosperity.

Mr. Bill Gates has a book published that was called ‘Business @ the Speed of Thought”.

No matter what you do in life, speed is of the essence.

“Be first to the market” is all about speed.

A karate fighter with no speed is doomed. Speed is power not only in karate but also in life. A slow bullet cannot penetrate anything. But a speedy bullet can go through a steel wall, and surely kill anyone standing in front of it. For some reason too many business owners have the attitude of wait and see. Especially during hard times like in a recession, they want to wait it out.

Yet, again this is where the speedy are raking up market share, after all, the competition is sleeping. The competition is waiting and is very slow to do anything. Thus the speedy business owner, just like the speedy karate fighter, has an easier time to win.

And keep in mind that a speedy hit is much, much stronger than a slow hit. Speedy implementation if anything is needed in the business, is key to success. Why do you think they call leaders – leaders? Because they wait and see if whether an idea is working out for others?  I don’t think so. Those business owners who want to see whether a new machine, or a new marketing vehicle will work, or whether the market will bear their product are called followers and will eat what the leaders leave behind.

“Things come to the one who waits” is a true statement, but the only things coming to this guy will be the things left over by the leader and the fast.

Some people think a whole life time about cruising the world others just do it.

And just like Mr Baggett has mentioned in his video, maybe you should just ‘fire’ that person that tells you that you cannot reach your dreams!

Winning and making money is fun, but don’t think it can be done slowly. Your life is not long enough to waste it on waiting and watching.

Helmut Flasch

P.S: What is the fastest way to get lots of new customers despite a slow economy?

Answer: Get other people and/or businesses to market your name to their customers, associates and members without paying any advertising money for it!

Click Here to Get a Free Consultation on How to Use the Power of
MANY to Market for You – For Free!

Watch these 2 videos by Tony Robbins. You may already have known some of the issues that he is bringing up. Watch the videos anyway and see if you could learn a thing or two from a different angle and perspective:

Tony Robbins US Economic Warning Part 1 of 2

US Economic Warning Part 2 of 2

The key question is: Are you intending to wait for things to get worse and then you react to the change, or do you intend to act first to protect yourself and your family from what is going to be one of the worst economic declines in history?

I have cancelled my overseas trips to be at home preparing for this economic storm, while holding my clients’ hands through their own preparation.

What are you doing? What can you do?

First of all, don’t follow the crowd. Don’t invest your money in stocks just because it ‘looks good’ this month. Or heed some advice to buy some expensive equipment because this ‘super-duper equipment will bring all the patients you want’! (No equipment has ever done that, and if it does, it is only accomplished through well-carried out marketing. )

Secondly, try to get more out of your business. For those who have been complacent and lazy, get off your butt and start marketing ALOT to people in your area as there are still patients out there who can afford your services at this time.

Even if the pie of patients is getting smaller by the week ( yes, by the week not months), it is much better for you to get a lion share of the shrunken pie than to have no share of any pie at all!

But you have to get into action. Just like what Tony has mentioned, you will only lose if you put yourself into a reactive mode. And being lazy is the surest way to starvation. Doing nothing begets nothing and less resources to do anything!

Then, start to prepare yourself in terms of basic survival needs for your household. ( I will talk about this topic more in  our new programs)

I know the majority of people will not heed my advice or Tony’s advice. The majority will be standing on the side ‘pondering’ about this info, and that ‘pondering’ is all they could handle at this moment.

But who says this message is for the majority?

95% of people in this country retire broke at age 65. That is a large majority!

No, this message from me, from Tony, from other experts like Gerald Celente, Mark Farber, Peter Schiff etc, is for the minority of people who can and will go into action.

We do not need to talk so far as to ‘save the country’. Save yourself first. And then you can extend a helping hand to others if that is what you wish to do.

I am putting together a very aggressive new patient marketing strategy for those practice owners who are aiming for a large share of the lessening pool of qualified patients.

Some of you may have known that our Un-Advertising marketing program won a national award for helping doctors in a post 9/11 slow economy.

My clients are holding up in their business and increasing despite a general 20-30% drop among private health care practitioners’ income.

If you have spoken to us before, speak to us again. And get educated on how you can protect yourself and your business.

If you have never spoken to us before, take advantage of our education. Go for our free consultation and learn how to protect your finances and your business in this fast downturning economy.

Remember, the best defense is not about sitting still and doing nothing. Passivity does not protect you and very often gets you shot – as history has shown to us!

The best defense is offense, and that starts with education on how to engage the best offense!

Love,

Helmut