New Patient Marketing Resource Site For Health Care Professionals

In answer to many doctors’ questions about, “How bad will the economy get?”, here is a video interview of a well-known trend forecaster Gerald Celente, who if not for his past predictions coming true one after another, would be seen as a nut case.

Sit tight and watch the video.

This video may be shocking and even ‘nonsensical’ to most of you watching it.

Things may or may not be so drastic as Mr Celente has predicted.

But when it does turn out to be drastic, what will you do? Are you prepared?

Some doctors report a busy summer season in their practice while others saw a drastic decrease in their business.

A few months up or down do not mean much.

But looking at overall trends of a few years, are you making more and taking home more money in your pocket? Or are you working harder but taking home less? Or are you not able to work more because there are not enough business?

I think it is time that Americans do whatever they can to help themselves and alert their neighbors, colleagues etc to do something before it is too late.

To help many more health care professionals to make it in this economy, I have created a new resource site (CLICK HERE TO ACCESS THE LINK) that gives a more comprehensive step-by-step tool to market inexpensively - especially in a slower economy.

If you have colleagues which you would like to see them doing better in their business, share this link with them: http://blog.Unadvertise.com

Remember, the worse other business owners are doing, the worse your business will be affected. The better your neighbors are doing, the better you will be doing.

We cannot live in the same country, or for all purpose, on the same planet, without the success or failure of one person never affecting another.

We can all help, no matter how little we think we can do.

You can help - by yourself getting educated on how to produce more and make more and at the same time, get other people to do so.

I am always just an email away. Let me know if you ever need help.

I welcome any comments/questions you may have on how to secure your practice or prevent it from going down even further.

Helmut Flasch

The pie of patients that could afford health care IS shrinking and just like with a super large litter of cats or dogs, ONLY the strong ( the doctor who is super-aggressive in his private practice) will survive – and that is the way it is!

If you are currently not getting the amount of new patients you would like to get you did not do your marketing job for at least a year or two.

If things are really bad then you did not ever do a good marketing job and have always been relying on the economy doing well.

Good economy never ever creates rich and successful business owners even if they are doctors. It is the actions which one takes which will create a successful business not the general state of the economy.

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I am not an economist and definitely not an expert in predicting trends.

But I do have fair observational skills and those skills have helped me in my travelling and working in 14 different countries, rubbing shoulders with people of all cultures, languages and social status.

This video covers some of my observations of what is happening to our economy – the state of which the news will not cover.

If you think that some entity like the government will ‘bail’ us out when trouble hits the fan, don’t bother watching this video. Your life is ‘all set’ – in your mind — and there is no need to do anything.

If you have already observed increasing empty houses, the increasing for-lease signs in commercial buildings, less people in the streets purchasing, then I do invite you to share your observations and let me know if I am not the only one seeing smoke.

There are 3 parts to this video segment. Click onto the next one as you finish the 1st and 2nd.

The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists and doctors and small business owners to become successful, the problems and solutions talked about are heavily applicable to everyone.

First you need to know one of my fundamental beliefs:

When a person sees something which is obviously wrong – even though only in his viewpoint - he better speaks out and channels his energy to right the wrong.

Usually this can only be done by making the rest of the people aware of what is happening and help them fixing the situation for them.

One also should simply withdraw support from the people who cause the wrong.

This is what Gandhi did – just stop playing “those people’s games”. Don’t participate, don’t support what you do not wish to support and things will set themselves right again.

I believe that one must stand up for such things regardless of immediate personal or family danger.

Sounds radical? Sounds dangerous?
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I have known and heard, about the power of being an author for a very long time.

I have heard that through my travels of about 12 countries, where I made a living.

I have met people who were authors, down in Africa, as well as in Switzerland and everywhere in between where I lived.

But I never gravitated towards writing my own book.

After all, I barely made it through German classes without flunking them in Austria where I went to school and did my engineer training.

But 2 years ago, I attended a public relations meeting in NY, meeting about 100 reporters, editors, producers for top channels, shows, magazines etc.

I talked to one of the editors of a famous health magazine about the fact that people who are tired do not perform so well in the workplace. I told her that I observed that tired people lack imagination not only to set great goals, but also to overcome everyday work problems.

The editor liked the idea and asked me whether I am a doctor? I said no.
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Have you ever wondered how some doctors with no apparent superior knowledge make it big on Radio, TV, newspapers, even on Oprah and other rather fine shows?

Have you wondered how to differentiate yourself and stick out in a sea of doctors who ALL say they are the very best with the best equipment, etc.

Have you wondered, how to break away from the rut in which the medical field is in and how to get your voice heard, practice the way you see fit because you have appreciating patients in your practice, while being respectfully rewarded with enough leisure time for yourself and not have to get stressed?

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Reason Number One:

• In order to win a court case, be it a traffic ticket or a million dollar law suit you must show up –or lose
• In order to win a soccer, or baseball game – you must show up or lose
• In order to stay healthy you must show up for good food, or doctors’ checkups etc – or lose your health
• In order to have a great healthcare or dental practice or business you must market or lose the prospects to your competitor who does market and thus IS seen.

It is really that simple. When it comes to marketing it is all about shining the light on you in a positive and elegant way.

• NOW, in a slow economy most business people/dentists want to hang on to whatever money they have.
• They want to wait and see.
• They are careful even though they do not know what they are careful of.

They lose – they automatically forfeit the game. A mediocre life at best will follow as it will be impossible to catch up, we only so many years to get successful — you know!

But that is not new, throughout history in the USA and the other twelve countries I have worked in, only 5 percent of people become successfully financial independent, and it is always the same ones, - the ones who show up for the fight are the ones who always seem to be part of the 5 percent of rich and successful people!!

Reason Number Two:

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As practice owners ponder about what is the most effective way of increasing new patients, they often miss a very important point.

If there is not enough business into your door, then there are simply not enough people knowing about your business — no matter how little or much marketing you claim to have done.

‘Bringing the business to the people’ does not apply just to location. It means to do everything you can to get your goodwill and expert messages to many many people who will eventually seek you for your services.

But to do that, you have to use any and all marketing tools to reach the new patients you want to reach consistently by being in front of them through marketing all the time (stay in their sight) and thus staying in their mind.
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